SBI Growth

NOVEMBER 30, 2022

A deep understanding of your customer's ability to spend and over what period is a quick growth lever to pull. But how do you identify which accounts will yield the best opportunities in the short term? Do you have the right account teams assigned to high-potential accounts to maximize value?

Account 156

Account Maximizer Opportunity Marketing 156

Close

FEBRUARY 1, 2024

Unlock key account management strategies to strengthen your key customer relationships, maximize customer loyalty, and close more deals.

Account 52

Account Customer Loyalty Maximizer 52

SBI Growth

JUNE 12, 2021

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

Segment 311

Segment Account Strategy Competition 311

Understanding the Sales Force

JULY 10, 2023

It's been quite a while since I've written an article about the role that customer service plays in the retention and renewal of customers and accounts.

Customer 227

Customer Retention Customer Service Account 227

Membrain

JULY 17, 2022

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. If we succeed, we have helped the customer innovate, to rethink what they currently do, and to do it differently. The customer chose us because they felt compelled to change.

Account 131

Account Opportunity Customer 131

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Pipeliner

MARCH 25, 2021

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. They should plan for that existing account. Eliminating the Blind Spot.

Account 98

Account Customer Lead Rank Lead Scoring 98

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

Intent Data 130

Intent Data Intent Account Data 130

Alice Heiman

APRIL 14, 2021

Attract New Customers. More often than not , sales and marketing efforts are centered around customer acquisition. But by focusing only on getting new customers , businesses may not be optimizing the customer experience for their current ones. So why not focus on customer retention? . What’s next?

Retention 143

Retention Account Customer Referrals 143

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. It’s a scalable yet customized approach that places emphasis on the buyer experience. It’s a scalable yet customized approach that places emphasis on the buyer experience.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

SBI Growth

SEPTEMBER 15, 2018

The emergence of the Customer Success Professional is an existential threat to account managers. As you create your headcount plan for 2019, you’re starting to think of how to cover your accounts, and whether you need Account Managers, Customer Success.

Account 252

Account Positioning Customer Up-Sell 252

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account 89

Account Retention Analytics Vendor 89

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Hubspot Sales

AUGUST 26, 2020

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. Account-based selling takes things to a new level. They target, reach out to, and land any account you’ve IDed as being high value.

Ideal Customer Profile 134

Ideal Customer Profile Account Data Sales Qualified Lead 134

Partners in Excellence

JANUARY 3, 2024

Somehow, the New Year is “Account Planning Season.” ” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. The first problem with account planning is we treat it as an annual event.

Account 78

Account Exercises Enterprise Enterprise 78

SBI Growth

NOVEMBER 24, 2020

Customer Success has become the focus of many organizations and answers questions such as “how do I retain my customer?” ” And “how do I grow within my current customer base?” ” To ensure your organization is focused on the right CS.

Account 367

Account Customer Retention Buyer 367

Close

JULY 3, 2023

Unleash the magic of Customer Success and Account Management in shaping customer experience and loyalty. Dive into their unique roles and cool differences.

Account 52

Account Customer Loyalty Sales Management 52

Revegy

APRIL 26, 2023

Account-based models achieve customer-centricity. Here's the top 5 account management best practices to get your team in the right direction. The post 5 Tips for Driving Customer Centricity through Sales Account Management appeared first on Revegy.

Account 52

Account Customer Sales Sales Coaching 52

Sales Hacker

DECEMBER 1, 2023

Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measurable returns through ABSD. The post The ROI of ABSD: Account-based Sales Development appeared first on GTMnow. Implementation.

ROI 105

ROI Account Outbound Sales 105

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts).

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

The Center for Sales Strategy

DECEMBER 29, 2021

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

Account 108

Account Education Revenue Strategy 108

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customer 122

Customer Face-to-face Margin Revenue 122

The Sales Readiness Blog

JULY 4, 2023

Sales and account management are vital in driving revenue growth and cultivating strong customer relationships. Let's take a closer look at the differences between sales and account management and how to leverage them to optimize sales strategies, train teams, and effectively nurture the existing client base.

Account 105

Account Objections Revenue Sales 105

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Revegy

MAY 24, 2023

What is Strategic Account Management and Why It Matters Strategic Account Management (SAM) manages and grows relationships with an organization’s most critical and high-value customers.

Account 52

Account Maximizer Revenue Resources 52

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. The Revegy Customer Optimization Wheel outlines the common practices we have identified that make leading companies successful at securing bigger deals over shorter sales cycles with more predictability.

Account 181

Account Revenue Top of Funnel Funnel 181

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Hubspot Sales

NOVEMBER 20, 2023

In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. But where should you start implementing AI in your specific account executive role? With this tool, you can leverage data points from the entire customer journey to comprehensively analyze and score each lead.

Account 74

Account Lead Rank Lead Scoring Ideal Customer Profile 74

SBI

JULY 15, 2021

Sales Execution 101: Creating Account Visibility. Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. This requires collaboration and a well-documented account plan. . Account Visibility = Agility. By Joe Monastiero, Revegy.

Account 143

Account Segment Forecasting Webinar Metrics 143

Janek Performance Group

APRIL 19, 2023

Instead, they must maximize revenue from their existing accounts. This makes strategic account planning so essential. It helps organizations recognize opportunities, improve customer satisfaction, boost customer retention, and provide a roadmap for continued success.

Webinar Metrics 62

Webinar Metrics Account Maximizer Retention 62