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PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. Subscribe to the Sales Hacker Podcast. RELATED: Direct Mail Improves Sales Conversion Rate.

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Reasons Cold Calling Is No Good for Account-Based Sellers

No More Cold Calling

No salesperson should ever have to cold call to generate sales leads. For account-based sellers , it’s not only a waste of time. So, why are account-based sellers wasting time with cold calling and marketing-generated leads when referral introductions could get them the one-call meeting ? Good, right?

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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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How to Reach Decision Makers Every Time

No More Cold Calling

There are two parts to the sales process: Part One: Getting meetings with decision makers. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Part Two: Everything that happens after that.

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Sales Processes Research 2020 – Something Old, Something New

Sales Hacker

Despite the huge growth in marketing and sales automation, along with the growing popularity and acceptance of self-service sales processes, reports of the death of the salesperson are greatly exaggerated, to paraphrase Mark Twain. Higher value B2B sales still need a competent salesperson to close the deal.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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3 Ways to Identify Automation Opportunities in Your Sales Process

Crunchbase

Automating your sales process can increase the speed at which you secure new sales. As a result, every business should seek to automate key parts of their sales processes. Benefits of automating certain sales processes. Automation can help reduce frustration for tedious step-by-step sales processes.