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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In addition, BDRs play a crucial role in account growth by building and deepening relationships within existing accounts. This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion.

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Clients Deal With Companies

The Pipeline

In a more specific way, it does not translate when it comes to sales people who think they own the account, and that the account will follow them no matter where they go. While loyalty is big, that loyalty is greater for the company than any given individual, including the sales rep. What’s in Your Pipeline?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Better customer loyalty – Customers who feel understood and personally catered to will stick around. Let’s say your company sells accounting software that specializes in advanced finance analytics. And let’s say you pull 100 accounts with 25 of them overlapping in tenure, revenue contribution, and engagement.

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Sales commission structures explained

PandaDoc

Territory volume Territory volume is a commission paid off based on revenue from a specific region. Residual commission This commission “resides” for as long as client accounts are alive and well. Here is how a residual commission works: a marketing firm receives a large monthly client account that generates $5k in revenue.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Evaluating Your Business Development Strategy

Janek Performance Group

The value of a customer is not only the amount an account brings in. What an account brings in must be seen in relation to its cost. A high retention rate signifies customer satisfaction and loyalty. Analyze trends over time and segment data by customer or territories. There are costs to acquiring new business.

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Introducing “The Customer Loyalty Ladder”

Jonathan Farrington

My biggest concern from these findings is obviously that we as coaches are quite probably neglecting not only the essential skills required for successful Phase Two activity, but we are also failing to recognize the importance of teaching good customer care and account management/development skills needed in Phase Three.

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