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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Always be closing.

B2B 180
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How to write Blog Articles that Attract Customers

Lead411

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. This will give you an idea of where readers are closing the article.

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How to Write Blog Articles that attract customers

Lead411

Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. This will give you an idea of where readers are closing the article. ” But what does it all mean? .”

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What lies ahead

Sales and Marketing Management

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Video marketing.

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What is a Sales Trigger Event and Why It’s Important to Close More Deals

Crunchbase

It gives you the opportunity to maximize the effectiveness of your sales pitch and help you close a deal. Photo Credit: B2B Lead Blog. Company changes offer a window of opportunity to make a sale – one you should take advantage of before it closes. As a salesperson, timing is everything. What is a sales trigger event?

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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. How Do I Track Digital Marketing KPIs? Budget and Resource Use. Web Analytics.