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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Micro blogs and/or other social media sites. What is your average sale?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

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How to Partner with Local Bloggers to Promote Small Business

BuzzBoard

Digital marketing agencies should recognize the potential of these hyperlocal blogs. Their genuine content about a local business’s products or services can be more compelling than conventional advertising. Many local bloggers have revolutionized digital marketing for small businesses by crafting hyperlocal blogs.

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The Sales Magnet by Kendra Lee

The Sales Hunter

If you happen to work for IBM or any other large company, then prospecting is certainly a lot easier thanks to the name recognition and the amount of money large companies like IBM spend on advertising. Copyright 2013, Mark Hunter “The Sales Hunter.” ” Sales Motivation Blog.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Salespeople: Take testimonials and stories as key elements for your sales strategies. Do not underestimate the impact of testimonials in your sales toolkit. These testimonials provide valuable social proof, contributing to a constructive online reputation that potential customers often consider when deciding where to spend their money.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

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Jonathan Farrington's Blog ? How To Construct and Implement a.

Jonathan Farrington

How To Construct and Implement a Successful Business Development Strategy. Whilst I very much hope that the super-efficient amongst you had your strategy for 2012 signed off long ago, it may just be that some of you are still in “construction mode” so this will help…. Advertising. Geographical Location (Demographics).