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The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?

Sales and Marketing Management

Author: Sunny Paris If I had a dollar for every time I heard CEOs and sales managers complain about their CRM not being up to date, or that salespeople aren’t using it properly, I could probably retire. Alas, I can’t retire just yet, but that hasn’t stopped CRM systems from becoming a heated topic of debate.

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What can CRM do for my business?

Nutshell

What is CRM? CRM software, short for customer relationship management software, is used to manage, analyze and understand customer interactions by storing and organizing business data. CRM systems also include the ability to report, visualize and forecast data to improve their customer workflows. What can a CRM do?

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows? So, you made back your initial investment plus 60% of that initial investment amount—an ROI of 60%. by 100 to get 60%.

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Zoominfo Competitor – Lead411 vs. Zoominfo

Lead411

Zoominfo Competitor Lead411’s solution is feature-rich to include flexibility for nearly every sales, marketing, research and data enrichment scenario, including bulk list building, CRM enrichment and integration, growth intent, and built-in sales enablement email/SMS campaigns. CRM Integration. Number of Contacts Advertised.

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Good CRM Data is the Secret to Better Sales Performance

ExecVision

Leverage pre-call research and you’ll book 30% more appointments. Language, pre-call preparation, and specific call structures all play into performance, but it goes deeper than that. My take is that you need good relational CRM data if you’re going to increase your team’s success. The State of CRM Call Data.

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Selecting Platforms and Systems

Pipeliner

Let’s see how this should happen, and again we’ll provide examples from Pipeliner CRM. For example, if a company was located in China, and the owners wanted to move it back to the U.S., Selecting and Implementing a CRM Such an impatient approach can also be seen when selecting and implementing a system such as a CRM.

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