The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
The software allows companies to organize their customer data in one place. In practice, when it comes to sales teams, CRM is largely a reporting tool. Salespeople are required to fill in information that management or marketing can build reports or create segments from. So, what should you do before implementing a CRM system?
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