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“Post and Run,” Content Marketing and Social Media

Increase Sales

In social media, content marketing is becoming quite common place. Sales Training Coaching Tip: “Post and Run” behavior is a strong indicator of a Captain Wing It small business mentality. Your misguided goal is to use content marketing within social media to promote yourself or your company.

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3 Reasons to Market Your Small Business Like A Drug Dealer

Sales and Marketing Management

This is meant for educational and training purposes because of the clear examples and useful insights that can easily be understood by analyzing what they do. As part of my coaching, I tell my clients that they need to market their business like a drug dealer. Drug dealers don't pay for marketing. Drug dealers make friends.

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How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention. Build relationships.

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Got a Business Coach?

Increase Sales

Yesterday, Sherpa Coaching released its 7th Annual Executive Coaching Survey to address this part if not all of this question of “Got a Coach?” Over the years, executive coaching and business coaching have grown in numbers and acceptance. Coaching has many definitions and will continue to evolve.

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How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.