Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Software: 28%.

Why You Need Social Influencers

Sales and Marketing Management

After cord cutters and on-demand media options devalued TV ads, B2C companies set the standard for social innovation in marketing and advertising. You need to think like Thulium.co, a company that constructs its B2B engagements carefully within the technology space.

The Ultimate Guide to Real Estate

Hubspot Sales

In the past decade or so, software and websites have amended the traditional real estate process. Residential , which includes new construction and resale homes. Other processes such as zoning, construction, and appraisal are handled independently, too. Paid Advertisements.

Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. Software tools can “manage the leads and relationships,” says Noah Elkin, research director of multichannel marketing at Gartner, “score the leads, provide predictive analysis, and deliver targeted content creation, coupled with programmatic advertising techniques that let marketers target identified accounts and individuals at whatever stage of the buying process they're in.".