Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

FEBRUARY 9, 2023

There’s more to customer data than just names and emails. When it comes to customers interacting with your brand, be it through social media or browsing your website, you must understand the types of customer data you’re collecting and how you can leverage it for the benefit of your business. Why is customer data important?

Data 62

Data Customer Social Media How To 62

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Nutshell

FEBRUARY 22, 2023

With lead scoring comes data collection, another essential strategy for converting sales leads. Collecting customer data allows you to better understand the leads you’re trying to convert, from basic information like job title or industry to behavioral information like social media interactions. You can’t go wrong!

Lead Rank 62

Lead Rank Lead Scoring CRM Leads 62

Zoominfo

JANUARY 4, 2022

When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. We see website traffic retargeting as the must-have in your advertising program,” says Patrick Baynes, CEO of Nerdwise Corp.,

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Nutshell

MAY 7, 2024

How to measure ROI from trade shows Calculating ROI isn’t too difficult, but gathering data on all your revenue and expenses can take some time. Utilizing your CRM to enhance trade show preparation Your CRM is one of the best tools for making the most of trade shows. And since you pay per click, they’re quite cost-effective as well.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Explore YouTube advertising. We say yes! Post consistently.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Hubspot Sales

DECEMBER 13, 2023

Demo Call In a demo call, you provide a detailed demonstration of your product or service to showcase its features and benefits. For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships.

Negotiation 105

Negotiation Telecommunications How To Software 105

PandaDoc

MAY 15, 2024

The right lead nurturing software, platforms, and tools can make the job easier and more effective. SQLs are leads who’ve interacted with your sales process in some way, perhaps by viewing a demo of your product or speaking to a sales rep. Platforms like Twitter, Facebook, and Instagram should be your go-to tools.

Lead Nurturing 52

Lead Nurturing Sales Qualified Lead Lead Rank Examples 52

Zoominfo

DECEMBER 23, 2021

Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox. Sales reps engage prospects based on specific needs and requirements, then encourage them through a sales development funnel.

Top of Funnel 130

Top of Funnel Funnel Hiring Strategy 130

Zoominfo

SEPTEMBER 3, 2020

B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo What Are The Benefits Of Email Automation? ZoomInfo offers a powerful tool for this messaging: Engage.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Behavioral scoring can include a combination of third party and first party data. This includes activity like high-value web visits (e.g. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

BuzzBoard

MAY 8, 2023

The journey from data to more accessible and quality data for higher business efficiency and revenue generation are exposing medium as well as small businesses to data breach threats. Tools like Google Analytics, SEMRush, and Zapp have changed the face of marketing within the SMB space.

Marketing 98

Marketing Lead Rank Trends Scale 98

Zoominfo

OCTOBER 5, 2021

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? Find the Data Start simply: Take stock of your current customer base and uncover their common characteristics. Get a Demo 2.

Ideal Customer Profile 100

Ideal Customer Profile Lead Rank Lead Scoring Customer 100

Crunchbase

JUNE 7, 2022

The good news is, with Chrome extensions, you can leverage sales tools to help you cut down on tedious and repetitious tasks and keep your sales workflow effective and productive. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Search less. Close more.

Google 104

Google Ideal Customer Profile Top of Funnel Analytics 104

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Sara Menker, Founder and CEO, Gro Intelligence The founder and CEO of Gro Intelligence, Sara Menker is transforming the way we think about agriculture and food security. Yet the company did more than just install solar panels.

Examples 130

Examples Policies Microsoft SalesForce 130

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. Explore YouTube advertising. We say yes! Post consistently.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

NOVEMBER 1, 2022

They leverage their data resources — merging first- and third-party data to see where their biggest opportunities lie — and create scalable GTM strategies that connect their sales, marketing and product teams. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Zoominfo

OCTOBER 5, 2021

Use data to highlight just how harmful misalignment is and how much money it’s cost. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2. Examples could be paid content syndication, social media platforms such as Facebook or LinkedIn, or display advertising. Data changes astoundingly fast.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales Hacker

SEPTEMBER 24, 2022

times more likely to prioritize leads based on data than underperformers. To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Tools and methods for data collection and analysis.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Tools and methods for data collection and analysis.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. Audience insights tool in snapchat can also help you with this. Snap Story Ads: The Snapchat advertising platform is designed to allow marketers and businesses to show targeted ads across the app. Understand Snapchat's Features. Track Your Engagement.

Promotion 129

Promotion Social Media Marketing Media 129

LinkedFusion

OCTOBER 11, 2023

Identifying which approaches are effective, where to invest money, and how to further develop campaigns without adequate measuring tools and data is challenging. However, a lack of necessary data and tools to identify and reach their intended audience online can result in wasted marketing budgets and ineffective campaigns.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Apptivo

SEPTEMBER 13, 2023

What is an Outbound Sales tool? What is an Outbound Sales tool? Outbound sales tools are software applications, platforms, or technologies designed to assist sales teams in reaching out to potential customers and prospects. Sales Engagement Platforms Sales engagement tools are essential assets in the context of sales.

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. And, we help organizations discover top talent using cutting-edge assessment tools and solutions. Watch here 11.

Channels 100

Channels Hiring Scale Video 100

Salesmate

OCTOBER 28, 2020

While forecasting, you cannot depend on your gut on bad data; it will lead to misinformation and unmet expectations. Sales forecasting is a data-focused assessment of possibilities. Changes in prices, advertising, quality of products, etc. With inaccurate forecasting, you end up putting your job and reputation on the line.

Sales Forecasts 96

Sales Forecasts Forecasting Lead Rank Policies 96

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Targeting based on behavior, location, and other data. CRMs make this easier by providing built-in reporting on numerous data points.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

OCTOBER 5, 2021

With a quality data-driven strategy you can identify exactly how to approach target buyers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Why Do You Need a Go-to-Market Strategy? With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

BuzzBoard

MAY 8, 2023

The journey from data to more accessible and quality data for higher business efficiency and revenue generation are exposing medium as well as small businesses to data breach threats. Tools like Google Analytics, SEMRush, and Zappi have changed the face of marketing within the SMB space.

Marketing 52

Marketing Lead Rank Trends Scale 52

BuzzBoard

MAY 8, 2023

The journey from data to more accessible and quality data for higher business efficiency and revenue generation are exposing medium as well as small businesses to data breach threats. Tools like Google Analytics, SEMRush, and Zappi have changed the face of marketing within the SMB space.

Marketing 52

Marketing Lead Rank Trends Scale 52

Zoominfo

SEPTEMBER 6, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Recession Worries The period between mid-June to mid-July was tough for businesses as rising inflation, interest rates, gas prices, and a teetering stock market sparked fear about the possibility of an oncoming recession.

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Zoominfo

JULY 25, 2019

Without the right tools, your website might make the wrong first impression — losing valuable business for your company. Although most large companies prefer to develop websites on their own, this type of tool is often a lifesaver for small or new businesses. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Rank 100

Lead Rank Churn How To Analysis 100

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo How Has Sourcing Changed? Job boards sourcing Online job boards have become the go-to tool for job seekers. The short answer: Everyone is online. But remember: sourcing is proactive, not reactive.

Social Media 100

Social Media Referrals Twitter Networking 100

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. The B2B playbook is changing.

Media 72

Media Company Distribution How To 72