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How to Use Email Automation to Nurture Prospects

Zoominfo

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). Pick out the right email automation tool.

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What Are the Biggest Challenges in Digital Marketing Faced by Small Business?

BuzzBoard

Determine the Key Challenges in Digital Marketing Specifically Faced by Small Businesses and Digital Agencies Working With Them In the dynamic realm of digital marketing, small businesses frequently grapple with difficulties arising from a continually evolving market landscape.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

It happens every year. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? And today, we’re taking a look at both.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. For example, Apple is issuing $2.5

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Understanding the Audience for Local Businesses

BuzzBoard

Small and local businesses, in contrast to large corporations, often face unique challenges and limitations. A successful strategy involves using geo-targeted advertising and local SEO. Don’t forget to equip your audience with the tools they need to comprehend and assess their progress.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. You simply must have certain tools and knowledge in place if you are going to maximize your selling potential. The new sales model is something that I have always done … educate your customer! You are selling advertising. Where, what, and how do they advertise? They are not an expense.

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6 Facebook Marketing Tips for Real Estate Agents

SocialSellinator

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. Just look at Facebook. billion active monthly users and counting.