How to Adapt to the Well-Educated Modern Buyer
Sales and Marketing Management
FEBRUARY 11, 2019
Creating in-depth buyer personas is a useful thought exercise designed to identify the content that customers need. Kelly Bosetti is the CEO and founder of CEA Marketing Group and a keynote speaker. Once the maps are created, flesh out personas to describe the kinds of customers that your sales team will come across most often.
Let's personalize your content