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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. Case Study.

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How to Use Email Automation to Nurture Prospects

Zoominfo

B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. Pick out the right email automation tool. Email Automation Tools.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. Following is the HubSpot Content Marketing Certification. They provide modern tools and strategies you can utilize to sell your services effectively.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If your organization still relies on directly promotional content, you aren’t going to see the results you are looking for. Influencers provide companies with high-quality content , that sidesteps promotion in favor of providing the audience with a valuable experience. Specifically, by asking for contributions to their blog.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior.

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How to Use Email Automation to Nurture Prospects

Zoominfo

B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. ZoomInfo offers a powerful tool for this messaging: Engage.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Word-of-mouth recommendations can be a powerful tool for reaching prospects. You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Social media can be an excellent tool for generating leads. Invest in targeted advertising.