Zoominfo

JANUARY 15, 2021

Depending on your industry, this might be harder or easier in the status quo. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Attending virtual conferences is one way to gain exposure within your industry.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Lead411

JUNE 11, 2024

Content Marketing Create Valuable Content: Develop blog posts, whitepapers, video, eBooks, and case studies that address the pain points and needs of your target audience. Social Media Marketing LinkedIn: Utilize LinkedIn to connect with industry professionals, share valuable content, and participate in relevant groups.

Paid Content 52

Paid Content Lead Rank Lead Scoring Webinar Metrics 52

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. The narrative of a small enterprise soaring to industry stardom is highly compelling.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Connext Digital

FEBRUARY 5, 2019

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

Advertising 49

Advertising Advertising Campaigns Top of Funnel 49

BuzzBoard

JANUARY 24, 2024

This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Gather information about their industry, target audience, competitors, and current digital marketing efforts. Mobile Advertising Strategies: Tailor advertising strategies for mobile users.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

DiscoverOrg Sales

JUNE 19, 2018

Industry scoops, trends, and shake-ups. We also try to blog about the topic as soon as possible. For example, we recently blogged about GDPR, email security, and whether Slack is killing email.) Share industry scoops. Buyer personas. Read it: 7 Quick Wins for Sales and Marketing Alignment.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Connext Digital

SEPTEMBER 30, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 40

Advertising Advertising Consumer Campaigns 40

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

BuzzBoard

APRIL 30, 2024

This process entails studying user intent, competitiveness of keywords, and aligning these terms with the client’s goals and message. Google Ads transcend traditional advertising methods by providing measurable results on a local scale, making it an exceedingly effective strategy for small businesses looking to boost their reach.

Google 52

Google Ideal Customer Profile Research Cost Per Click 52

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Marketing leaders can use this blog post as a blue print to guide your marketing team to success. Case Study. You can view the full case study here.).

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Lead411

APRIL 17, 2024

Every company, no matter how big or little, is always on the lookout for the next great thing when it comes to GTM tactics that will help them dominate their industry. This includes finding your ideal client profile (ICP), studying market trends, and learning about the dynamics of your competitors.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Improve content quality.

Influencer 153

Influencer Marketing Hubspot B2B 153

BuzzBoard

FEBRUARY 23, 2024

Through techniques such as SEO optimization and paid online advertising, local businesses can throw a broader net, attracting potential customers who, despite being geographically distant, are drawn to the specific products or services they provide. Comprehend their industry, target audience, and the challenges they encounter.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. An excellent way to secure testimonials is by asking existing customers if they had a positive experience with you during customer service interactions or while they're consuming content on your blog or social media pages.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

BuzzBoard

MARCH 29, 2024

Digital marketing agencies should recognize the potential of these hyperlocal blogs. Their genuine content about a local business’s products or services can be more compelling than conventional advertising. Many local bloggers have revolutionized digital marketing for small businesses by crafting hyperlocal blogs.

Small Business 52

Small Business Small Business Promotion How To 52

Zoominfo

APRIL 9, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

BuzzBoard

MARCH 4, 2024

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Customer delight is the ultimate goal for any business. The results? Anything but trivial.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

OCTOBER 19, 2018

Beyond the obvious though, this is an important acquisition which signals and reinforces other trends for the sales industry: RELATED: Artificial Intelligence: The Sales Renaissance is Here. For example, perhaps I sell advertising technology that’s highly complementary to other technologies in the space.

Industry 59

Industry Top of Funnel Channels Lead Rank 59

Smooth Sale

JANUARY 18, 2023

Note: Nevilson Christian provides our guest blog, The Science of Branding: How to Create a Strong and Memorable Brand. Their unique approach to design is a delicate balancing act of respecting science and psychology and challenging the traditions of our industry. Photo by Faizur Rehman via Unsplash. Make It Memorable.

Strategy 78

Strategy Hiring Loyalty Study 78

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. It provides free value to your audience and turns them into fans who see you as an expert in your industry.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Hubspot Sales

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. That includes: An industry deep dive. What is digital entrepreneurship?

Social Media 101

Social Media Case Study Media Fashion 101

Zoominfo

APRIL 21, 2019

New technology affects the way every industry operates – and recruiting is no different. How to recruit top talent despite industry changes. In fact, studies show passive candidates are 120% more likely to make a positive impact on your business ( source ). don’t paint the full picture of a candidate.

Social Media 162

Social Media Referrals Twitter Networking 162

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales Hacker

SEPTEMBER 24, 2022

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. Lastly, identify your customers’ pain points and address them on your website or blog. With PPC, your traffic will drop as soon as you stop advertising.

Paid Content 120

Paid Content Top of Funnel Funnel Ideal Customer Profile 120

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. Company Blog. SEO’s best friend: the blog post.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

LinkedFusion

OCTOBER 11, 2023

They typically have a constrained budget for marketing and advertising. By leveraging targeted advertising and carefully managing information, they may effectively compete with the larger players in the social media market. Resource Constraints They may lack a dedicated sales and marketing team.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Connext Digital

NOVEMBER 29, 2019

With these facts in mind, understanding how consumer buying behavior works can help establish your best practices before investing in social media advertising and other marketing tactics. Consumer buying behavior is the study of how individuals and organizations select and use products and services. Social media advertising.

Paid Content 82

Paid Content Social Media Consumer Media 82

Hubspot Sales

FEBRUARY 13, 2023

You’ll find new job opportunities, industry knowledge, recruitment leads, and prospective clients you might not have had access to otherwise. The Benefits of Business Networking Tips for Business Networking Networking can happen face-to-face at business conferences, seminars, social events, and through industry connections.

Networking 85

Networking Face-to-face Hiring Ideal Customer Profile 85

LeadFuze

JULY 23, 2023

According to industry studies, businesses that effectively identify and cater to their target audience see significantly higher conversion rates. Your target market receives information through various channels such as social media platforms, email newsletters, blog posts etc., Your ability to adapt will be key going forward.

Demographics 52

Demographics Marketing Segment Social Media 52

Hubspot Sales

MARCH 19, 2022

Pick an industry. What industries am I most familiar with, and what are some popular trends within it? What does pricing look like across your ideal industry? If your competitors have any collateral like case studies, take a close look at it. You could also refer to the industry-specific publications I mentioned above.

Retail 100

Retail Consumer Up-Sell Google 100

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Seasonal considerations and industry-specific events.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Seasonal considerations and industry-specific events.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Sales Hacker

OCTOBER 29, 2020

In fact, in a case study performed by Disruptive Advertising , they saw nearly double the conversion rates just by changing their headline from: “Find The Right Accountant For Your Business Needs”. Every industry and company has language and lingo that they use. Find a Qualified Accountant in 15 Seconds — Completely For Free”.

Closing 89

Closing Guarantee Case Study Sales Qualified Lead 89

BuzzBoard

FEBRUARY 20, 2024

A recent study suggests that wielding the power of digital marketing services provides a competitive edge, enabling agencies to carve a notable presence in the market. However, it’s crucial for salespeople in the digital marketing landscape to maintain high ethical standards and abide by industry regulations.

Small Business 52

Small Business Small Business Penetration Sales Qualified Lead 52