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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. According to a study by Marigold , 50% of consumers made purchases from emails within the last year. What Email Traits Inspire Customer Loyalty?

Loyalty 52
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From Mom & Pop to Online Powerhouse: Inspiring Case Studies of Customized Digital Marketing Success Stories for Small Businesses

BuzzBoard

Looking at successful case studies of customized digital marketing for small businesses offers a better understanding of its importance. Their customized approach included focusing on their digital content marketing, local SEO, and PPC advertising tactics. This resulted in improved customer retention.

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7 Ways You Can Earn Your Customers’ Loyalty

Pipeliner

Earning the loyalty of your customers should be a top priority for your business, especially if you are in an industry that is highly competitive. Customer loyalty measures how likely a customer is to do business with your brand again and again. Offer multi-channel customer service. Provide personalized content where appropriate.

Loyalty 97
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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot Sales

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither.

Discount 103
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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

BuzzBoard

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Targeted advertising and retargeting add another dimension to this strategy, providing a way for businesses to stay top-of-mind for potential customers.