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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment?

Analysis 130
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Are We Leveraging AI To Its Greatest Potential?

Partners in Excellence

” All of what I see from sellers leveraging ChatGPT and similar tools are well written, most are unimpressive. Before I dive into this discussion, I do recognize we are in the very early stages of learning how to exploit these tools for greatest value. We had airlines using it for predictive maintenance.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment?

Analysis 176
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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

Trends 105
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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

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Conversation marketing hacks

Sales and Marketing Management

Why should company interactions with current and prospective customers or clients be any different? How can brands make and maintain meaningful connections and create lifetime value with customers in ways that will set them apart in a noisy, increasingly jaded and discriminating marketplace? search engines or otherwise.