Sales and Marketing Management

SEPTEMBER 18, 2017

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something —  anything! — our our first instinct is to celebrate it as a victory.

Demand Generation Agencies 237

Demand Generation Agencies Demand Generation Demand Generation Targets Marketing 237

SBI Growth

MARCH 28, 2024

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy.

Survey 177

Survey Trends B2B Strategy 177

SBI Growth

APRIL 4, 2024

Every quarter, SBI conducts surveys to learn how CEOs and other C-level executives are planning for value creation and about the go-to-market strategies and tactics that will get them there.

Research 177

Research Survey Strategy Marketing 177

SBI Growth

NOVEMBER 21, 2023

Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here. The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends.

Survey 296

Survey Data Marketing Strategy 296

SBI Growth

NOVEMBER 20, 2012

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Sales Hacker

JANUARY 31, 2022

To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. We conducted a follow-up survey in July 2020 and again in February 2021. How COVID-19 changed B2B communication.

Survey 108

Survey B2B Channels Face-to-face 108

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

AUGUST 31, 2020

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

Revenue 267

Revenue Strategy Survey Marketing 267

SBI Growth

OCTOBER 15, 2012

Just 38% of companies have a content marketing strategy. Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever Content Marketing Report. The report is based on a survey of more than 1,300 digital marketing professionals. You know this already.

Marketing 317

Marketing Survey Buyer Persona Social Media 317

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SBI Growth

FEBRUARY 8, 2024

A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity. Sellers today have an unenviable job: buyers are increasingly conservative, and deals are taking longer to close.

Survey 317

Survey How To Sales Enablement Buyer 317

Lead411

APRIL 10, 2023

Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.” You’ll find them in this article.

Ideal Customer Profile 40

Ideal Customer Profile Google Analytics Customer How To 40

SBI Growth

NOVEMBER 2, 2012

Something similar is going on in the world of content marketing. Senior Director, US Marketing. A key function was sending alerts to consultants on relevant journal articles. Consultants would use these published journal articles to create new briefs for their clients – which we called derivative works.

Buyer 282

Buyer Marketing Journal Survey 282

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

SBI Growth

OCTOBER 31, 2023

SBI surveys show that nearly 70% of CEOs see customer marketing as crucial to their 2023 revenue targets, with higher conversion rates and lower costs being just a few of the potential benefits.

Customer 177

Customer Survey Sales Cycle Revenue 177

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. Why Most B2B Marketing is Forgettable.

B2B 134

B2B Marketing Top of Funnel ACT 134

Nutshell

APRIL 21, 2023

By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. In this article, we’re looking at six ways you can identify new market opportunities and how your CRM can help you do so. Don’t have Nutshell’s all-in-one CRM yet?

Opportunity 62

Opportunity Marketing Trends Social Media 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308

Marketing Remedy Face-to-face How To 308

SBI Growth

NOVEMBER 6, 2023

The first half of 2023 has not been smooth sailing for many businesses but based on responses to SBI’s CEO survey for Q3 2023, we may be seeing market demand finally moving in an encouraging direction.

Pipeline 177

Pipeline Trends Survey Report 177

SBI Growth

NOVEMBER 9, 2023

Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here. The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends.

Survey 177

Survey Data Marketing Strategy 177

SalesFuel

MARCH 21, 2024

The minute you step foot into a market with your activated cell phone you are fair game. In fact, the data broker market is expected to pass $545 billion by 2028. Developing an agile, adaptable approach to customer surveys and the data you collect needs to be a priority.

Lead Rank 115

Lead Rank Lead Scoring Loyalty Health Care 115

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! For now, if you’d like to contribute to Sales Hacker, please fill out our contributor survey so we can add you to our database. The 18 best sales articles of 2018 from Sales Hacker. This article will help you build the most compelling sales deck possible.

Ideal Customer Profile 96

Ideal Customer Profile Top of Funnel Hiring B2B 96

SBI Growth

JANUARY 6, 2020

According to the Duke CFO Survey, 70% of CFOs believe it will happen by the end of 2020. You have seen the dire warnings about the imminent recession. According to the Conference Board, CEO confidence reached the lowest point in a.

Lead Rank 156

Lead Rank Leads Marketing Qualified Lead Conference 156

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

SBI Growth

MARCH 17, 2013

To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different. Download the marketing leader assessment to identify your blind spots. Reaching the most senior marketing position requires A-Player talent. Now that you’re on top, your marketing skills may be eroding.

Marketing 314

Marketing Social Media Lead Generation Campaigns 314

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

SBI Growth

MAY 24, 2023

Companies seeking new revenue often fall for the mistake of pouring their marketing and sales resources and efforts into new customer acquisition. But according to surveys recently conducted by SBI, the better option – very often – is to focus on existing customers. Your best customers are right in front of you. Can you see them?

Customer 156

Customer Survey Revenue Resources 156

Sales Hacker

SEPTEMBER 24, 2018

A new sales engagement survey from The Bridge Group, Modern Sales Pros and Sales Hacker provides answers to all these questions and more, based on data from nearly 800 survey respondents. Without further ado, here are the top 5 takeaways from the survey. . Top 5 Takeaways from The Ultimate Sales Engagement Survey.

Survey 68

Survey Demographics LinkedIn eBook 68

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 77

Paid Content Strategy Marketing Buyer Persona 77

Sales and Marketing Management

JUNE 22, 2020

These statistics are from a survey of more than 1,200 business owners about how the pandemic is affecting entrepreneurial behavior and performance. The survey was conducted in April by global creative platform 99designs in partnership with research firm Corus. Click here to see the PDF of this article. . they have more time.

B2C 177

B2C Pivotal Survey Report 177

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

JULY 1, 2019

In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation. 78% of surveyed LGBTQ community members agreed that they tend to support companies that support and market to the LGBTQ community ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

Pipeliner

JANUARY 25, 2024

Have you ever wondered what really draws you into reading an article or lingering on a social media post? Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Look at Hootsuite, the social media marketing platform.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 277

B2B Intent Signal Customer How To 277