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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

The past three years have seen radical shifts in the B2B sales landscape. Prior to joining SugarCRM in 2019, he was CEO of Oildex, a provider of financial automation software and services for the oil and gas industry, where he helped the company achieve 150% bookings growth, leading to the company’s acquisition by Drillinginfo.

Churn 132
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How to Calculate Customer Churn

Gong.io

churn reduction ). That’s why it’s so important to learn how to calculate customer churn accurately. . But how does one calculate customer churn? What is customer churn? . Customer churn is a natural part of the business cycle. All you can do is mitigate churn and try to keep it as low as humanly possible. .

Churn 62
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How to Sell B2B SaaS More Effectively

Janek Performance Group

They are not buying software. If SaaS customers are not buying software, why do sales reps spend so much time selling software features? If you ever had the mind-numbing experience of sitting through a software presentation where the sales rep only talked about software features, you understand the problem.

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Success During the Pandemic – Customer Retention Is Key

Zoominfo

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score.

Retention 219
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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In fact, 65% of B2B marketers use KPIs to measure their content performance. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. What Are Common KPIs? Budget and Resource Use.

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5 Actions to Generate More Sales from Existing Customers

Sales and Marketing Management

This is an effective method to prevent churn. Ask churned customers for feedback. Based in Simon-Kucher & Partners’ Atlanta office, Brad Soper specializes in sales force transformation and pricing excellence in the B2B sector. Use heat maps. Alexander Stahmer is a director in Simon-Kucher’s Cologne office.

Customer 238
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The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.