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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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Engaging a Decision Influencer to Pave the Way to a Decision Maker

The Center for Sales Strategy

When selling a product or service, not all outreach efforts should be directed directly at the decision maker, who has the final word on what will be bought. This is an even more vital strategy in B2B sales efforts.

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Navigating Buying Committees and Identifying True Decision Makers: A Salesperson's Guide

The Center for Sales Strategy

B2B (business-to-business) sales often involve multiple decision-makers within a buying committee. This can make it challenging for salespeople to identify the true decision-makers and effectively navigate the sales process.

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Has B2B sales adapted to the way decision-makers buy?

Prima Resource

In 2011, CEB (now Gartner) published a statistic that is still widely known today: the average B2B decision maker has already done 57% of the buying process before contacting a supplier. At the time, this statistic created a bit of a concussion and the end of sales teams was already announced.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. B2B sales can be more complex than B2C in some aspects. Answering these questions can help you in your sales cycle. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Let's get you selling more, faster.

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

According to Gartner , a 2020 sales trend was that salespeople had to convince multiple stakeholders and evaluators at a company to buy their product. Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. Identifying Sales Leads.