Score More Sales

AUGUST 20, 2013

The report was done in partnership with The Bridge Group, Inc, Kraig Kleeman, Software Advice, and Zoominfo, It covers several interesting topics. The highlights first, then more detail: Inside sales represents more than half of sales departments surveyed, and as an industry inside sales is growing faster than outside sales.

Inside Sales 238

Inside Sales Survey Outside Sales Retail 238

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? What is a Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Sales and Marketing Management

MARCH 16, 2018

The following four sales obstacles were identified as the most persistent and the most troubling for B2B companies across the supply chain. Yet in the B2B sphere, these foundational principles take on extra significance. This is reflected in the survey results: some 65% see discounting as having a negative effect on the wider industry.

B2B 195

B2B Company Hiring Discount 195

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times lower rates than direct sellers.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Hubspot Sales

JUNE 15, 2023

In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI?

B2B 103

B2B Benefit Data Lead Rank 103

Sales and Marketing Management

OCTOBER 26, 2020

And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Allego

JULY 20, 2021

B2B buying has changed, possibly forever. Michael exemplified a veteran B2B salesperson. The management team was a group of busy executives who had many other issues to handle, and they wanted to quickly make a decision about the value of investing in Michael’s enterprise software platform during a pandemic. . Closing the deal.

Buyer 133

Buyer B2B Buying Cycle Face-to-face 133

SalesHandy

JULY 12, 2021

A survey by HubSpot revealed that consumers expect answers within 10 minutes from customer support. Live chat software offers the functionality of prompt replies. Live chat software helps organizations communicate with their customers and provide them with immediate query resolution. And how do you do that through live chat?

Software 98

Software Software Enterprise Enterprise 98

Force Management

DECEMBER 28, 2023

Recent survey research examined the mindsets of B2B technology sales professionals, collecting data from across diverse roles, ages, and company sizes. The number one answer: Sales Tools, Platforms & Software (44%). One question asked respondents, “What would help you and your organization have greater sales success?”

Tools 121

Tools Revenue Survey Software 121

Pipeliner

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside Sales 98

Inside Sales B2B Tools Top of Funnel 98

SBI

SEPTEMBER 13, 2018

The state of the B2B buying experience is rife with dissatisfaction over seller’s engagement strategies. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. For some of you in B2B sales, this may come as a surprise.

B2B 126

B2B Demand Generation Agencies Survey Remedy 126

No More Cold Calling

APRIL 15, 2021

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. Talk to any software vendor, and they can’t wait to show you their cool software. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. They attend the webinar, and afterward, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial. What do these results mean?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To deliver equally targeted messaging, B2B marketing teams should prioritize the acquisition of zero-party data (data customers share intentionally and proactively). This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business.

B2B 99

B2B B2C Social Media How To 99

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But there are some caveats to consider. Hot leads come from speaking sessions.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales 2.0

JULY 28, 2020

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

PandaDoc

AUGUST 3, 2020

In fact, hosting webinars have become one of the most effective B2B marketing strategies. Let’s approach the B2B webinar subject in three steps and see what you can do to maximize your chances for conversion. Step 1: Prepare Your B2B Webinar. You want to run a webinar to attract and convert B2B leads. And indeed.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Sales Evangelist

SEPTEMBER 25, 2023

They discuss the complexities and challenges of B2B enterprise selling. The Increasing Complexity of B2B Enterprise Selling As technology advances, B2B enterprise selling has become more complex and confusing. B2B enterprise selling has become increasingly complex, necessitating a shift in sales strategies.

Enterprise 40

Enterprise Enterprise B2B Closing 40

Crunchbase

SEPTEMBER 14, 2021

The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. Fortunately, the same survey has shown that spending among these businesses has remained intact or has increased, as new initiatives and projects are taken to adapt to these uncertain times. 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Zoominfo

JUNE 2, 2021

Scoops divulges funding activity, product launches, new projects, and executive personnel changes at companies based on customer surveys and research interviews. Example: Manufacturer Researching Supply Chain Software. “Those three metrics allow you to go after signals that best support your go-to-market motion ,” Chang said.

Data 246

Data Intent Lead Rank Lead Scoring 246

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. What does it mean for B2B sales managers as they strategize for 2021? and fast-forward 10 years.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Product Management University

DECEMBER 2, 2022

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

Buyer Persona 52

Buyer Persona Buyer B2B Decision Maker 52

LeadFuze

MAY 11, 2021

What is B2B Sales Experience. B2B sales experience is the experience that a business-to-business customer has while they work with you. Therefore, it’s important to provide a positive customer B2B experience, which will in turn make them more likely to buy from you again. B2B Sales Vs. B2C Sales: 4 Differentiators.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Babette Ten Haken

SEPTEMBER 17, 2018

Customer service encompasses the actions, processes, software, machinery and people involved in serving, delivering and assisting in taking care of customer needs and requirements. Or when periodic customer experience surveys return less-than-remarkable results. Especially if customer experience surveys measure the wrong stuff.

Customer Service 229

Customer Service Ideal Customer Profile Customer Face-to-face 229

Nutshell

JUNE 22, 2020

Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. 16 sales process templates for B2B pipelines. Just like with email marketing, there are software tools available to make your SMS sales efforts more effective and efficient. Complete this 2 minute survey and win!

B2B 123

B2B Closing Campaigns Follow-up 123

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. In 2017, email marketing turned half a century old.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. B2B marketing and sales teams must agree on the sales-ready lead definition.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Emissary

FEBRUARY 16, 2022

Selling tech to individual consumers can be a challenge but selling tech in the B2B world is more complex. Per Gartner , B2B sellers need to understand three characteristics of B2B buyers. First, the B2B tech buyer is not a single person. Crafting a good survey is both a science and an art.

B2B 52

B2B Account Hiring Analysis 52

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s survey of technology executives, 75% said they had an ABM function centralized in the marketing team.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Benefit 52

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s survey of technology executives, 75% said they had an ABM function centralized in the marketing team.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Benefit 52

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. To help, in this article, I’m going to give you the top five most common sales objections you’ll face in B2B sales, tips on how to overcome them, and then I’ll give you a few bonus tips to take with you. The Price Isn’t Right.

Objections 72

Objections B2B Case Study Face-to-face 72