Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Close.io

AUGUST 7, 2019

Warren Buffet famously said, “The more you learn, the more you earn.” For all you future Buffets out there, the following sales blogs represent the best-of-the-web when it comes to sales content. The top sales blogs (in no particular order) :). If you’re a sales leader, think about your team for a moment.”

Hiring 108

Hiring Webinar Metrics Call-back Follow-up 108

Nutshell

FEBRUARY 20, 2024

What if instead of going out and finding leads, you could get leads to come to you? That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing.

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Sales and Marketing Management

MAY 14, 2018

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Why does your go-to-market maturity matter?

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Nutshell

APRIL 3, 2024

Then, you must master learning how to conduct an SEO website audit! By creating a clear focus and process for your audits, you can ensure that you find the information you’re looking for and create meaningful reports for your stakeholders or points of contact! Table of Contents Why should you conduct SEO website audits?

How To 71

How To Google Analytics Lead Rank Lead Scoring 71

Alice Heiman

DECEMBER 13, 2022

Tell me about your problems and let me tell you about my solution” won’t even get you a second meeting.”. Alvin Toffler, who wrote The Future Shock, said that the future is going to be dominated by people who can learn, unlearn and then learn again. Let me start a conversation with you about that.

Lead Rank 131

Lead Rank Lead Scoring Leads Marketing Qualified Lead 131

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

No More Cold Calling

MAY 25, 2017

You invite some close friends and ask them to bring guests you don’t know, so everyone can forge new relationships and expand their networks. You are so busy answering the door that you don’t greet people. You are so busy answering the door that you don’t greet people. By Tim Hughes.

Account 288

Account Social Media Social Selling Twitter 288

Sales and Marketing Management

JUNE 22, 2020

Under normal circumstances, you may have been able to set a competitive but fair price for your company’s goods or services and stick with it. You won’t often hear me suggest an increase in free offerings, but these are unique times,” she states. And a lot of people didn’t know they needed those tools.

Margin 194

Margin Discount Incentives Incentive 194

Zoominfo

JUNE 4, 2019

Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. Keep reading!

Case Study 244

Case Study Referrals B2B Social Media 244

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Keep reading!

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Crunchbase

SEPTEMBER 14, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle. First things first, we need to understand what buying signals are.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Gong.io

FEBRUARY 14, 2022

The best salespeople do everything in their power to create an unfair advantage. Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. If you look on the Gong blog , you will likely bump into many articles he’s written.

Examples 121

Examples Strategy Hiring Cold Calling 121

Salesmate

JANUARY 28, 2020

One man that can teach everything from skills to the meaning of life. You have to suck every drop of knowledge from industry leaders to be in the legend league. Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques. We all know Gary Vaynerchuk a.k.a

Influencer 143

Influencer Twitter Social Media Hiring 143

Smooth Sale

FEBRUARY 9, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Three Services to Consider for Your New Startup When you start your business, your transactions aren’t only going to be with your customers – there are often going to be times when you need to rely on the services of other businesses to keep things afloat.

Hiring 78

Hiring Small Business Small Business Retail 78

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

No More Cold Calling

APRIL 20, 2018

It’s time to get serious about business referrals. Those were the exact words of a sales executive when asked about the top business development activities for sales reps. Are you as flummoxed as I was? We’ve all met B2B salespeople like that. They don’t care about their buyers. Is Winning Cheating?

Referrals 260

Referrals Lead Rank Cold Calling Social Media 260

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Nutshell

FEBRUARY 20, 2024

You’ve heard marketers talk about landing pages and how important they are as part of a holistic marketing plan. So, what is a landing page, and how do you incorporate it into your overall marketing strategy? Read on and discover more about this powerful marketing tool.

Campaigns 71

Campaigns Lead Gen Marketing Webinar Metrics 71

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Go have a listen! 1. The Talent Cast.

Hiring 150

Hiring Scale Small Business Small Business 150

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

PandaDoc

NOVEMBER 2, 2022

Cold emailing is a difficult marketing strategy for two main reasons. Your audience doesn’t know you and has no reason to trust you, and you don’t receive any feedback in real-time — either verbal or non-verbal — which makes it impossible to adapt your approach to their immediate reactions.

Webinar Metrics 97

Webinar Metrics Strategy Lead Rank Lead Scoring 97

MarketJoy

NOVEMBER 17, 2022

Are you struggling with generating leads for your business? . You could be doing everything right — using content marketing and engaging with your audience — but if you’re not seeing the results you want, you might be making some mistakes with your lead generation strategy.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

Score More Sales

FEBRUARY 11, 2014

Building a positive brand in the B2B world is the first step toward the idea of a virtual pipeline where content and ideas convert into prospects and ultimately, clients. I started blogging with a Typepad account in October of 2003. My blog was originally called Salesprocessdiva and I created several hundred posts on it.

Ideal Customer Profile 245

Ideal Customer Profile How To B2B LinkedIn 245

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. Here’s how we did it.

Cold Calling 200

Cold Calling Call-back Competition Scale 200

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll be better equipped to implement a strong lead generation strategy within your business. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

No More Cold Calling

AUGUST 17, 2017

We all know that video killed the radio star, but now it’s coming after the written word, too—at least that’s the consensus among many experts. Fifty-nine percent is certainly a lot, but what about the other 41 percent your account based sales team wants to reach? How do you prefer to learn? Can You Put That in Writing?

Account 291

Account Video Cold Calling Webinar Metrics 291

Score More Sales

AUGUST 21, 2014

Many mid-sized, mid-market companies have not invested in current technology to make their website effective for those buyers on the go. It is a missed opportunity and it is causing you to leave money on the table. This conversation is directed at B2B companies who are not selling services online.

B2B 231

B2B Google Ideal Customer Profile Compensation 231

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. Account-based strategy requires a clear ICP.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Score More Sales

JUNE 23, 2014

To do this you need to really be clear on what is information and what is insight – and then which will most benefit the buyers interested in potentially working with you. Information is everywhere and is all of the data, bells and whistles, features, and benefits about your solution. Buyers have problems.

Buyer 203

Buyer B2B Ideal Customer Profile Vendor 203

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. So, if you’re in need of some new sales motivation , keep reading. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales.

Channels 187

Channels Face-to-face Video Hubspot 187

Pipeliner

MARCH 29, 2022

Do you know why almost 90% of the leads you attract don’t end up making a purchase? Such tools help to collect information about potential customers and turn them into loyal customers. We are here to answer all these questions (or even more) and help you find the best solution for your business.

Lead Generation 94

Lead Generation Demand Generation Agencies Outsourcing Services Software 94

Zoominfo

APRIL 15, 2018

Gone are the days of strategies based on instincts and educated. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy. Today’s blog post is for you! Keep reading for our guide to a data-driven sales strategy.

Data 170

Data Strategy Lead Rank Lead Scoring 170