Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 15 Times Marketers Won with Personalization. 30 Top Strategies to Get Ahead In the Workplace. You’ve already read the title of this post.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Nimble - Sales

NOVEMBER 6, 2023

In the digital landscape, businesses are facing unprecedented challenges and opportunities in their quest to reach and engage with their target audiences. Amid this whirlwind of […] The post Benefits of Using Marketing Automation Software appeared first on Nimble Blog.

Software 61

Software Software Benefit Marketing 61

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Lead Rank 306

Lead Rank Lead Scoring Leads Marketing Qualified Lead 306

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. For additional information: Read CEO Krishna Depura’s blog post. See Mindtickle’s customer stories.

Face-to-face 52

Face-to-face Hiring Customer Scale 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Check them out below! 5 Reasons to Send Employees to Trade Shows and Conferences.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Read CEO Krishna Depura’s blog post . This round brings MindTickle’s total raised to more than $81 million. .

Face-to-face 45

Face-to-face Hiring Customer Scale 45

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Face-to-face 98

Face-to-face Decision Maker Pivotal Distribution 98

Showpad

NOVEMBER 21, 2021

This led to the development of a revenue enablement team that I currently lead, supporting all of the commercial, customer-facing teams. . Our Revenue Enablement team is responsible for supporting all of the commercial, customer-facing teams. . Showpad took out a lot of the guesswork for customer-facing content and conversations.

Face-to-face 98

Face-to-face Revenue Training Data 98

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing. Do not fear the blank page!

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Mr. Inside Sales

APRIL 8, 2022

This blog post is for those of you who haven’t purchased and read any of my book of scripts yet (what are you thinking? ). Instead, I simply want to give you some information so if things change—and let’s face it, they change all the time—you’ll at least know who to reach out to. The question is: what do you say to it?

Face-to-face 156

Face-to-face Gatekeeper Decision Maker Licensing 156

Sales and Marketing Management

FEBRUARY 15, 2019

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications. online or otherwise.

Conversion 136

Conversion Marketing Airlines Face-to-face 136

No More Cold Calling

APRIL 9, 2020

This was the title of a blog post I wrote several years ago about how to attract sales prospects in a technology-focused world. This was the title of a blog post I wrote several years ago about how to attract sales prospects in a technology-focused world. Humans need face-to-face contact with others. The phone works.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 109

Marketing Face-to-face How To Trends 109

BuzzBoard

JANUARY 9, 2024

The digital marketing sphere is changing fast. Hence, navigating the intricate terrain of ethical concerns in digital marketing sales amidst the drive for hyper-personalization requires a delicate balance between effective marketing strategies and respecting individual privacy and autonomy.

Marketing 52

Marketing Face-to-face Small Business Small Business 52

Mindtickle

JULY 29, 2019

Sales and service organizations are facing a perfect storm on many fronts and company representatives that are not equipped to handle complex buyer needs and competitive challenges are being left behind. Read CEO Krishna Depura’s blog post . This round brings MindTickle’s total raised to more than $81 million. .

Face-to-face 40

Face-to-face Hiring Customer Scale 40

SBI Growth

NOVEMBER 12, 2020

In most cases, face-to-face selling was the top method or process, allowing for strong relationship building, effective communication, and the ability to. While the world innovated rapidly and continually adopts many advanced technologies, the sales environment is still catching up.

Face-to-face 344

Face-to-face How To Up-Sell Buyer 344

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. of purpose-driven advertising over time. Doubling Down on Digital.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes.

Marketing 171

Marketing Face-to-face Follow-up Motivation 171

BuzzBoard

FEBRUARY 29, 2024

Identifying Common Digital Marketing Challenges Faced by Small Businesses The digital marketing landscape is constantly changing, posing challenges for small businesses striving to stay ahead. Among these challenges is assembling a marketing team with the right skill set.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I created Buyer Personas ?

Marketing 297

Marketing Face-to-face Lead Rank Lead Scoring 297

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. The key is consistency.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Partners in Excellence

DECEMBER 14, 2021

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It drove programs to create leads.

Marketing 73

Marketing Channels Face-to-face Lead Rank 73