Your sales presentation may be the opposite of what buyers want
Selling Essentials RapidLearning Center
JUNE 15, 2022
And yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making presentations. In a customer survey, the global consulting firm BTS found that buyers want only 22% of presentation time dedicated to the product, but sellers on average spend 56% of their presentation discussing their products.
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