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3 Secrets to Setting Sales Meetings with the C-Suite

Sales and Marketing Management

Author: Mike Schultz, President, RAIN Group Breaking through and setting sales meetings with C-suite buyers is tough. They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. Seventy-five percent of C-level and VP level buyers are influenced by customized offers.

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3 Steps to Keep Buyers Engaged During Your Virtual Meetings

Sales and Marketing Management

In those times, a seller’s dynamic personality was all that was needed to keep buyers focused. When buyers are staring at a screen during a virtual meeting, they can more easily multitask. . A lot of this is happening during your virtual sales meetings without you even realizing it. . Working on other projects.

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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If Now we all use Zoom for our meetings. And this is why your sales meetings suck. Why sales enablement matters. Not so fast.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.

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Making Your Monday Sales Meeting Meaningful – Sales eXchange 155

The Pipeline

Your Monday morning sales meeting needs to set the tone for the week, the successes, challenges and activity required to move prospects forward between now and Friday, thus making the week contribute to a successful quarter. At the same time, it allows for a tacit transfer of sales and market knowledge among your reps.

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Are Buyer Personas Sabotaging Your Sales?

Corporate Visions

The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. Here’s why. In 2015, an average of 5.4

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B2B appointment setting – Effective tips for more sales meetings

Salesmate

Businesses are well informed and abreast of the market as well as its changing trends. You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. You should be able to get the decision-maker at ease as quickly as possible for setting a meeting. Try Salesmate Now!