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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. Lackluster sales performance isn’t due to a lack of technology, because 66 percent of sellers told Salesforce that they were drowning in tools. You have a choice.

B2B 177
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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner.

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

You have two major responsibilities; Sales Enablement and Promotion. Prepare the field and give them tools to succeed. Then generate demand through promotional channels. Promotion may be your weak leg of an upcoming product launch. The investment is often followed by unimaginative promotion plans.

Promotion 317
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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.

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Defining the Real Buyer

Sales and Marketing Management

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. It Starts With The Data. . It just isn’t possible.

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Sales Lessons from Google Fiber

Mr. Inside Sales

Three months later, they sent yet out another promotion, this time including coupons for free upgrades and equipment. They sent a whole new promotion with even more coupons and free upgrades. It takes persistence, a proven sales cadence, and many calls to finally persuade a qualified buyer to buy from you. And then another.

Google 222