The Digital Sales Institute

JANUARY 23, 2024

Having a documented sales process is one of the biggest contributor to sales success. An effective sales process helps you track your opportunities, create a common language around the steps of the sale plus make accurate forecasts. Different companies have different names and definitions for their sales stages.

Sales Process 52

Sales Process Ideal Customer Profile Top of Funnel Buyer Persona 52

Understanding the Sales Force

APRIL 15, 2013

Understanding the Sales Force by Dave Kurlan Two articles caught my attention today. Using Objective Management Group''s (OMG) data on 650,000 salespeople for reference, we know that just as many unsuccessful salespeople share those 10 qualities as successful salespeople. I guarantee that 74% of them will suck at sales too!

Research 291

Research Insurance Insurance Face-to-face 291

Gong.io

SEPTEMBER 3, 2020

No one said sales was fair. Because the questions sales leaders had all-but-written-off as impossible to answer. And some sales leaders (1000 of them, give or take) are already getting ahead. That spells the end of improvised sales processes. That means turning your teams into a sales powerhouse. . It’s in Gong.

Buying Cycle 143

Buying Cycle Competition Follow-up Sales 143

BuzzBoard

APRIL 10, 2024

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

Lead Rank 52

Lead Rank Lead Nurturing Lead Scoring Software 52

The Spiff Blog

AUGUST 22, 2023

After all, RevOps teams play an active role in supporting every function that drives revenue growth, from sales to marketing to finance to customer success. They require collaboration platforms or channels that your sales, marketing, and customer success teams understand and consistently engage with.

Strategy 74

Strategy Compensation Commission ROI 74

LeadFuze

SEPTEMBER 2, 2023

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. In essence, what is lead nurturing but a strategic process designed to engage prospects by providing them relevant information at each stage of their buying journey? The objective?

Lead Nurturing 52

Lead Nurturing Lead Rank Lead Scoring Webinar Metrics 52

SalesLoft

OCTOBER 5, 2022

Every sales team has that legendary sales rep. Don’t worry, there is plenty of truth behind the need for a sales engagement platform. What is a Sales Engagement Platform? What is a Sales Engagement Platform? How is Sales Engagement Software Different from Sales Enablement? Learn more.

Lead Rank 52

Lead Rank Lead Scoring Buying Cycle Forecasting 52

Partners in Excellence

JANUARY 25, 2024

The majority of our sales engagement strategies involve us in only the very latest stages of our customers’ buying journeys. The old Challenger data shows customers typically involve vendors when they are about 60% through their buying process. We train our people in competitive differentiation and objection handling.

Competition 117

Competition Customer Buying Cycle Vendor 117

SBI Growth

OCTOBER 29, 2012

This post will help you test a redesigned sales compensation plan to ensure cultural fit. Plus, you’ll find advice on compatibility with other sales effectiveness drivers. Let’s suppose HR is fully engaged for redesign of a 2013 Sales Compensation plan. HR even brought in an expert compensation firm. What can be done?

Compensation 253

Compensation Hiring Incentives Incentive 253

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell. It went from 3.5

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

SalesLoft

JANUARY 8, 2020

Have you critiqued your sales process lately? According to Craig Rosenberg, co-founder and chief analyst at TOPO, “of best-in-class sales organizations, two-thirds had well-defined sales processes.”. Consider that almost half the organizations surveyed in that study were not doing the sales process well.

Sales Process 52

Sales Process Report Buying Cycle Scale 52

The Pipeline

JULY 30, 2019

Based on their last buying experience, four years ago, the buying cycle took about four months. The key to success is the habit you develop for knowing, not the tool you choose. There is only one way to engage with the Status Quo, that is through objectives. While you may think you do, your narrative says not.

Buyer 277

Buyer Collateral Harvest Demographics 277

Allego

JUNE 28, 2022

Today’s sales managers face tremendous pressure to achieve ambitious targets. Now more than ever, you need to up your game to increase sales performance. But choosing which sales metrics to measure can be tough. 6 Sales Performance Metrics to Track. Sales Lead Quality. Sales Call Quality.

Ideal Customer Profile 62

Ideal Customer Profile How To Top of Funnel Lead Rank 62

Hubspot Sales

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Let’s jump to the nitty-gritty.

Lead Rank 91

Lead Rank Data Top of Funnel Cost per Lead 91

The Pipeline

NOVEMBER 13, 2014

Then I remembered that in sales we see this all the time, over and over, people are trying to kill cold calling. I suspect the main reason is that cold callers do not see social as a threat, is because we do see it as a great addition to an existing set of tools and techniques we use to drive business. Sad but true.

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

InsideSales.com

APRIL 23, 2021

Sales organizations are struggling to align their objectives and quotas with their strategy. While organizations continue to grow, sales attainment is slipping. Understanding the activities that matter most to your business and your sales cycle can help guide your strategic plan.

Quota 81

Quota Strategy Lead Rank Lead Scoring 81

The Pipeline

JANUARY 4, 2016

As we work through the haze of celebrating the new year, sales people we can count on two things; first our new goals or quotas; second a barrage of posts and articles telling us how 2016 will be different, or trends that will impact us this year. Having said that, let’s remember that not everyone’s fiscal cycle aligns to the calendar cycle.

Hiring 120

Hiring Sales Cycle Fashion Buying Cycle 120

SBI Growth

NOVEMBER 21, 2013

Sales gets off to a fast start at the beginning of the year. Come Q4, that lead has evaporated and now sales is threatening to miss the number. Your sales leaders will frantically try every trick in the book. The victims here are your potential customers who have to deal with a barrage of sales tactics. Best Practices.

Decision Maker 320

Decision Maker Maximizer Buying Cycle Top of Funnel 320

The ROI Guy

APRIL 12, 2013

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Sales Tools 68

Sales Tools Tools Incentives Incentive 68

The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. So how do you get the much needed sales tool adoption to occur in 20012. Is there a way to get sales to overcome this status-quo bias?

Sales Tools 80

Sales Tools Tools Incentives Incentive 80

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SBI

JANUARY 21, 2020

In this series, we ask Sales Tech Executives to talk about Selling as a Buying Experience. NANCY: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY OR WHY NOT? NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? .

Sales Qualified Lead 112

Sales Qualified Lead Lead Qualification Follow-up Inside Sales 112

Miller Heiman Group

JULY 18, 2019

On the surface, your sales organization looks like it’s doing everything your shareholders or board expects: Your revenue attainment is up, and more salespeople are exceeding their goal than you’ve seen in the last five years. Assess Your Sales Performance. Are your win rates or quota attainment rates what you forecasted them to be?

Strategy 55

Strategy Hiring Lead Rank Lead Scoring 55

Anthony Cole Training

JULY 28, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. 5 Direct Sales Activities that Lead to Sales Success? 7 More Sales Core Competencies. 7 More Sales Core Competencies. What’s Your Funniest Sales Story Ever?

Hiring 136

Hiring Buying Cycle Ideal Customer Profile Margin 136

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. 53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). Sales of VR and AR devices will reach $1.8 Shorten your sales cycle.

B2B 154

B2B B2C Scale Transportation 154

Mindtickle

NOVEMBER 6, 2020

There is no denying that 2020 has had an impact on the way by which sales professionals engage with their customers and prospects. Sales professionals and buyers alike have quickly accepted and adopted this new reality. Cited reasons are safety due to the Covid-19 pandemic, ease of scheduling, and expediting the buying experience.

Sales Enablement 81

Sales Enablement Buyer Hiring Face-to-face 81

InsideSales.com

APRIL 23, 2021

Sales organizations are struggling to align their objectives and quotas with their strategy. While organizations continue to grow, sales attainment is slipping. Understanding the activities that matter most to your business and your sales cycle can help guide your strategic plan.

Quota 52

Quota InsideSales Strategy Lead Rank 52

Hubspot Sales

MAY 30, 2019

We know that best-in-class sales organizations use a consultative sales process. A sales process is consultative when the stages and actions align with the customer’s buying experience and are defined in terms of the customer relationship. Consultative Sales Process. But what does that really look like?

Sales Process 108

Sales Process Top of Funnel Lead Rank Sales Qualified Lead 108

Xactly

SEPTEMBER 5, 2018

Management by Objectives, aka MBOs, are goals set for employees to improve overall sales performance, as agreed up on by sales manager and rep. MBOs can be an extremely useful tool in addition to your sales commission structure because they give each rep individual goals to strengthen the overall sales organization.

Examples 78

Examples Compensation Incentives Incentive 78

Partners in Excellence

JULY 18, 2022

We’ve a robust hiring market for sales people. I thought it might be interesting to do a thought experiment, imagining a year in the life of a modern sales person. Day 1, month 1: The sales person is starting a new job. So this new sales person is struggling to get up to speed as quickly as possible.

Hiring 63

Hiring Sales Qualified Lead Lead Rank Buying Cycle 63

SBI Growth

OCTOBER 23, 2012

This is a post for any Sales Leader considering or using a buyer-driven sales process. During many of our training events for a sales process rollout, we’ll get the question “So I should just identify the buyer’s stage and go from there?”. It’s tempting for the sales rep to give in. Who doesn’t want the quick sale?

Customer 293

Customer Buying Cycle Software Software 293

Cincom Smart Selling

OCTOBER 12, 2017

Early in a buy cycle these needs are less fully developed and lack specificity. As the buy cycle evolves, the prospect acquires knowledge about their needs and also about possible solutions to mitigate the pain associated with those needs. CPQ Software Elevates Confidence during the Buy Cycle.

Software 59

Software Software Buyer Buying Cycle 59

Cincom Smart Selling

OCTOBER 12, 2017

Early in a buy cycle these needs are less fully developed and lack specificity. As the buy cycle evolves, the prospect acquires knowledge about their needs and also about possible solutions to mitigate the pain associated with those needs. CPQ Software Elevates Confidence during the Buy Cycle.

Software 59

Software Software Buyer Buying Cycle 59

SBI Growth

AUGUST 12, 2012

Are you dependent on the top 20% of your sales force to ensure that you hit quota? 78% of the Sales VPs we speak with are worried about the disparity of their team’s talent. At SBI, we often see Sales Talent disparaged as the result of an ineffective Sales Training program. Sales Skills Overview/Best Practices.

Ideal Customer Profile 244

Ideal Customer Profile Training Buyer Follow-up 244

SBI Growth

JULY 22, 2019

While this tool is frequently used to prioritize operational improvement efforts, to deliver on. Market-leading companies develop and execute on strategies that are aligned to their customers expressed and unexpressed needs. This is often captured in a Customer Journey Map.

Customer 192

Customer Tools Strategy Leads 192

Sales Hacker

MAY 8, 2020

But now that countless sales professionals are forced to make the transition for the first time, many face an entirely new set of challenges. There probably isn’t a more directly impacted area than the field sales rep. Key Challenges in Remote Sales: Connecting with prospects and coworkers. Delivering a great online demo.

Quota 77

Quota Social Media Face-to-face Follow-up 77

Cincom Smart Selling

NOVEMBER 21, 2017

There are many tools on the market that promise to boost your sales team’s performance. They offer a variety of approaches to “helping” Sales do a better job. In fact, the whole notion of sales performance management software has a long and not always positive history. You need to organize a Selling Sales Campaign.

Top of Funnel 48

Top of Funnel Hiring Proposal Sales Qualified Lead 48