True innovators identify the spaces in between

Velocify

Our hypothesis was that through observation of their day-to-day workings we would learn better how they used our software or more importantly when they didn’t use our software. Driving change that truly has an impact requires an objective look.

What's it take to generate leads that fuel your forecast?

Pointclear

What is a lead? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified. It could well be that a qualified lead fits your definition of a lead, but often the time isn’t right.