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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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How to launch a cold canvassing campaign: 5 simple steps

Close.io

When you’re directed to voicemail, you’re religiously following up. Even when you get rejected, you pull your chin up and keep calling because you know it’s a numbers game. Instead of picking up the phone, it entails approaching potential customers on the field knocking on their doors. Let’s begin with the basics.

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. A short code is just that — a short five- or six-digit number that is capable of sending SMS messages at high volumes within a territory. This means that if you would like to send SMS campaigns in both the U.S.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

It’s become such a valuable tool for understanding available markets, pulling prospects, and measuring campaign success. Additionally, sales teams can uncover new opportunities with uncharted leads, industries, and territories. How Can I Optimize Intelligence in the Sales Cycle?

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A Sales Enablement Tool for the CEO

SBI Growth

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Launched marketing campaigns to generate interest. Trained the sales force and channel partners on the new product. Set territory revenue/unit goals by product.