Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. It’ll do wonders for the sales pipeline and the results will show in your product revenue numbers. We pitched the idea to our corporate marketing team as they had the demand generation budget.

Marketing 59

Marketing How To Segment Scale 59

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. The sales team will be expecting more leads from you and sales enablement content. Editorial calendar.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

FEBRUARY 19, 2013

Root Cause — your company does not have a Sales Enablement Program. There is a best practice to get the sales force ready to sell the new product. How will the channel be enabled? Marketing needs to be running demand generation campaigns in advance so sales has leads.

Promotion 310

Promotion Demand Generation Targets Demand Generation Intent 310

Gong.io

OCTOBER 12, 2022

Understand what happens to leads in the funnel (Demand Generation teams). This is so important for sales enablement, sales coaching, onboarding, and ongoing training. That’s a campaign you can replicate. Marketing Workflow #4: Competitor buy-back campaigns. Easily reference them later.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Mereo

FEBRUARY 13, 2020

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progression, solution marketing, solution management, sales operations and sales enablement. This phase focuses on: Deploying lead generation campaigns.

Revenue 48

Revenue Demand Generation Agencies Demand Generation Targets Demand Generation 48

Sales Hacker

MAY 6, 2021

Hands-on coaching of sales leadership and individual contributors. Collaborating with operations teams and sales enablement to develop onboarding, training, and up-skilling programs. The best VPs of sales put a great emphasis on points four through seven. Staying in their lane. Big picture revenue growth and retention.

Hiring 93

Hiring Retention B2C Demand Generation Targets 93

Hubspot Sales

JUNE 28, 2019

As you'll read below, sales operations includes everything from lead management, sales strategy, and territory structuring and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. Sales Operations vs. Sales Enablement. Sales Data Management.

Sales Operations 95

Sales Operations Hiring Lead Rank Territories 95

Mereo

DECEMBER 21, 2023

JOEL REED SAW ANOTHER YEAR OF ORGANIZATIONAL MISALLIGNMENT The lack of coordination and cooperation between sales, marketing and product management — key drivers of revenue performance — continues to be a common issue placing an artificial limit on organizations’ potential for growth and ROI.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Mereo

MAY 28, 2020

Sales Enablement: Dedicate cycles and budget to enhancing the skills of sellers through training role-play exercises necessary to excel in the new dynamic. 2021 Sales Kickoff Preparations : The most important sales meeting you may lead in your entire career will be the next in-person one, which is likely your 2021 sales kickoff).

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Mereo

JULY 14, 2022

Your marketing and sales leadership needs to first understand who makes the buying decisions at your target buyer organizations and what challenges matter most to them as it pertains to your solution. Then use this information to create marketing campaigns and related sales enablement tools.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Emissary

NOVEMBER 4, 2021

Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical. One thing we see the best tech marketers do is share their hard vertical work with their sales counterparts. Sales enablement is one key beneficiary.

Marketing 52

Marketing Strategy Collateral Case Study 52

The ROI Guy

APRIL 16, 2010

The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools.

Microsoft 40

Microsoft Tools ROI Marketing 40

Vengreso

MAY 5, 2022

Your sales team needs more than a slick marketing campaign and a great product or service. There’s a host of other elements that help power the success of your salespeople and that’s what sales enablement is all about. What Is Sales Enablement? Sales Enablement Basics.

Sales Enablement 59

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 59

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Partners and enterprise sales professionals have adopted the tool significantly more than prior in-house developed programs, driving significant multi-million dollar customer deals.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. The Alinean driven initiative generated over 2,000 qualified leads per month, the highest success and ROI of any prior marketing campaign.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Highspot

AUGUST 27, 2020

Given that today’s content campaigns are already fighting an uphill battle to cut through the noise, upfront analysis of content marketing data is more than prudent — it’s paramount. Developing a new strategy with data-backed decisions is a tried and true first step toward launching a winning content campaign.

Webinar Metrics 69

Webinar Metrics Strategy Marketing eBook 69

SBI

DECEMBER 30, 2019

Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecisions, focusing on marketing costs per sales person indicates that on average companies invest a significant $43,011 / salesperson, an estimated 3%-7% of the opportunity value of the sales pipeline. Surveys reveal that buyers are not satisfied with the value sales professionals are delivering to engagements.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

APRIL 29, 2021

Marketing knows how to produce content at scale, how to understand the buyer personas, and the importance of keeping voice consistent across multiple messaging campaigns. However, marketing content and sales content are distinctly different. In some cases, sales reps are the primary source of new sales content.

Outbound 102

Outbound Scale Hiring How To 102

Sales Hacker

DECEMBER 20, 2018

Catalyst Sale Podcast. Producer/Host: Catalyst Sale/Mike Conner and Mike Simmons. Average Duration: Generally less than 20 mins. Catalyst Sale enables organizations to build and deploy top-notch sales teams through training and enablement. Sales Pipeline Radio. Sales Success Stories Podcast.

Top of Funnel 111

Top of Funnel Social Media Cold Calling Sales Qualified Lead 111

Sales Hacker

MARCH 2, 2020

Sales Differentiation. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Coaching Salespeople into Sales Champions. Sales Manager Survival Guide. The Ultimate Sales Machine. Sales Enablement. Simplified.:

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

The ROI Guy

OCTOBER 22, 2013

They have big budgets they can spend on marketing and demand gen, and sales enablement. How do you see these organizations solving the sales and marketing alignment challenge? It’s a model for integrating campaigns and conversations. That study became part of a demand gen campaign….prospects

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. As a sales leader, you don’t need to know all of them, but you do need to know the ones that are moving the needle for other people. I realize now how fortunate I was.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. As a sales leader, you don’t need to know all of them, but you do need to know the ones that are moving the needle for other people. I realize now how fortunate I was.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Sales Hacker

DECEMBER 8, 2017

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win!

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 21, 2019

Founding member of the Sales Enablement Society. How long have you been in sales? . I’ve been in sales for 20+ years. Completing my book Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career — I call it my love letter to B2B sales professionals. How long have you been in sales? .

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

PFL Accelerate your sales cycle by making stronger connections and automating your outreach efforts. PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52