article thumbnail

Your Guide to Choosing a B2B Data Provider

Zoominfo

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. What is B2B Data?

Data 245
article thumbnail

Managers Who Call the Shots On B2B Gift Card Use Love Their Flexibility and Ease of Administration

Sales and Marketing Management

Author: SMM Staff Suppliers of incentive gift cards tout their flexibility, the ease with which gift card programs can be administered, and their versatility in terms of use. That’s the takeaway from a new survey of incentive gift card users by Sales & Marketing Management magazine. Partners/vendors are the recipients of 13.1%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Use Act-On for all your online marketing campaigns. Watch the toolskool videos to learn more about each vendor and click to follow each of these 20. Act-On ToolSkool. Aventioninc. ClearSlide.

Vendor 139
article thumbnail

A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. Different types of referral networks The goal of a referral network is to bring in new clients by encouraging your current clients , employees, vendors, and other partners to spread the word. A CRM platform like Act!

article thumbnail

Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. The offer was an upscale dinner in NYC followed by an NBA game – it was a big game.

article thumbnail

Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. The offer was an upscale dinner in NYC followed by an NBA game – it was a big game.

article thumbnail

How to Drive Revenue With PartnerOps

Sales Hacker

They have shifted their buying process even further online, only talking to vendors after they have already conducted significant research. Not all PRM vendors facilitate CRM-to-CRM integration, especially for CRMs other than Salesforce and Dynamics. This software enables partners to optimize co-marketing campaigns and activities.

Revenue 101