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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. .

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Sales Strategy 101: The Ultimate Guide

Zoominfo

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. What is a Sales Strategy? What makes a sales strategy effective?

Strategy 130
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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Now, imagine two prospects working for different organizations. One business is an ideal fit. Not so much.

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How to boost sales strategy with a deal desk

PandaDoc

This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. To further facilitate deal creation, a deal desk can utilize proposal management software to maintain a knowledge base, proposal templates, and information on past deals What is a deal desk? Let’s get to it!

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? One business is an ideal fit.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

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Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]

Allego

In the past, Gish would have simply resorted to using video conference software to hold a live training, but this method was cumbersome and offered no audit trail, which is critical for pharma companies. A Two-Part Strategy to Certify Reps. Compliance was adamant that we had to certify them on the new content,” said Gish.