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How to Train a Sales Team on Products: Use Modern Software, Not Old-Fashioned Training Techniques

Bigtincan

The solution, in our experience, is modern training software that allows sales reps to find and review product information exactly when it’s needed by using techniques like just-in-time learning (reps can look up answers as needed) and microlearning (short lessons for improved knowledge retention). But that’s no longer true.

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Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Close.io

Zuora has three customer types that need them: Software-as-a-Service (SaaS): These companies are obviously “born into subscription.” Do lots of territory planning, and a lot of planning per account. SaaS companies don’t need Zuora from day one, but only after they’re growing and hit the spreadsheet wall.

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What is it Really Like to Work in Sales? Experts Share Their Cold Hard Truths

Hubspot Sales

Offering freemium versions of software. Leading with benefits and use cases or case studies. Last but not least, we learned that craziness comes with the territory. He says, “The second thing to do is to show them the value your price provides.” You can showcase value by Providing demos. Crazy things will happen.

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17 Sales Skills All Reps Need

BrainShark

Territory Management. To develop this skill, you should coach reps on telling stories, especially how to use case studies, research, and other proof points adding to the story’s credibility. Territory Management. Ensure your sales reps are engaged in the right messaging based on their territories. Technology.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Still, usually, these are included in dedicated Marketing Automation software. More often than not, your marketing communications will include a CTA linking to a marketing asset (whitepaper, case study, guide, demo, etc.). Look into software that can automate this process.

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9 Places Salespeople Can Find New Prospects Fast

Hubspot Sales

Here are some Twitter lists you might want to create: Prospects within your territory that you want to keep tabs on. Bloggers and media that report on companies in your territory so you can find out about new companies. VCs in the territory to find out what they’re investing in and what funding round companies are in.

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Sales Onboarding: 5 Foolproof Steps for Training New Sales Reps

Showpad

According to HubSpot, the pre-work onboarding period can include everything from “shadowing,” in which new hires follow established reps as they go about their daily routine, to learning about whatever software and other tools they’ll be regularly using. Case studies will be perfect for this purpose.

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