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Evaluating Your Business Development Strategy

Janek Performance Group

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. Of course, these should include a mix of channels and be spaced over time. This is your conversion rate. Conversion rates also identify deficiencies in your process, such as where a lead stalls.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

Don’t get me wrong, I do like all these channels to generate demand and leads. What really happens is referral traffic to the websites decreases , organic reach conversions get harder , and gated content turns up a majority of dead-end leads that sales don’t trust. The Go-To Channel: Cold Emails. So, which ones exactly?

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation?

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TSE 1327: Use virtual tools to do more, in less time, with better outcomes

Sales Evangelist

Use virtual tools to do more, in less time, with better outcomes Out of necessity, we are moving into a digital world in which almost every step of the sales process involves the use of virtual tools. Virtual sales include integrating all the virtual communication tools, both the synchronous and asynchronous.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Firsthand experience at events gives your employees an opportunity to grow—to be the first in the industry to collect information on new tools and best practices. This ensures you are a part of the broader conversation surrounding the event online. Networking opportunities. Morale and employee engagement.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation?

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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

Educate your clients on the benefits of a robust, multi-channel digital marketing approach for improved accuracy in marketing outcomes. By focusing on key metrics like conversion rates, user engagement, or website traffic, you can realign your strategies and enhance marketing outcomes.