From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022
Crunchbase
JANUARY 12, 2022
A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. Multithreading becomes a core skill.
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