Allbound

FEBRUARY 26, 2020

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. This content enables you and your partners to create powerful marketing collateral that speaks to customers through all channels.

Webinar Metrics 78

Webinar Metrics Strategy Marketing Collateral 78

Autoklose

MARCH 25, 2024

On our Ultimate Guide to Appointment Setting webinar , he chats with Ollie Whitfield and reveals some clear-cut advice for tweaking a cold email strategy to make your messaging unforgettable. This total combines multiple channels, including LinkedIn voice notes and video messages, in addition to emails.

Conversion 52

Conversion How To Case Study Webinar Metrics 52

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Pipeliner

MAY 12, 2021

Set Up an Automated Omni-channel Prospecting. Omni-channel prospecting is about putting each sales strategy, each tool, and each channel to work, interact and connect with prospects. Approaching multiple prospecting approaches and channels enables you to reduce downturns in sales performance on particular channels.

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98

Appbuddy

JUNE 14, 2021

Email consistently ranks as the most effective channel for marketing return on investment (ROI), underpinned by relevance and high levels of consumer trust. Because subscribers respond to offers through multiple channels, attribution is complex and it’s impressive that 71% of marketers can confidently calculate their email ROI.

ROI 52

ROI Everest Channels Webinar Metrics 52

Pipeliner

MARCH 18, 2021

Simply venturing into new digital channels and then tying them with your existing ones will qualify as cross-promotion as well. Blogging, email newsletters, informational webinars , and videos are all great ways to share what you know. Here, ebooks and in-depth white papers can offer greater value than top-level blog posts.

Promotion 98

Promotion Social Media eBook Comparison 98

Allbound

JULY 11, 2018

Understanding that channel marketers may need to create content to bring on new partners, to help those partners sell, and to help end users be successful. article/case study/webinar/e-book/white paper. Are there blogs/webinars/e-books from other companies that you’ve enjoyed? will be read by.*.

Top of Funnel 66

Top of Funnel Webinar Metrics Distribution Case Study 66

Zoominfo

JULY 25, 2023

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

AUGUST 2, 2018

Darryl: VanillaSoft provides a sales engagement platform that enables sales development teams to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Darryl: VanillaSoft provides a number of white papers, webinars, and case studies in our Resource Library.

VanillaSoft 95

VanillaSoft Sales Qualified Lead Marketing Qualified Lead Lead Rank 95

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Someone filling out a form to download your latest eBook or white paper is undoubtedly considered a quality lead. Special Promotions.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Sales Hacker

SEPTEMBER 25, 2020

In a recent webinar poll, the audience responded that the biggest obstacle to creating new sales campaigns is lack of confidence in strategy. Rather than taking a cookie-cutter approach when designing your sales campaigns, utilize the channels where your audience spends the most time. Cold calling may be a better strategy.

Campaigns 68

Campaigns Webinar Metrics Follow-up Consumer 68

The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. White Paper. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline. Today is the first of a few videos where I answer the above.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

The Pipeline

MARCH 30, 2011

To get more insight on that, you can read a related article “ Working Backwards From Your Goal To Get Ahead “ Look forward to your comments, and invite you to visit our YouTube Channel to view other SellBetter sales videos. White Paper. What’s in Your Pipeline? Tibor Shanto. Time Allocation. Time Management.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

LeadFuze

DECEMBER 31, 2021

The audience in a recent webinar poll said the biggest obstacle to creating new sales campaigns is lack of confidence. Youll see a 760% jump in revenue if you use the channels where your buyers are spending their time instead of following cookie-cutter approaches. If you want to increase your sales, try segmented campaigns.

Campaigns 52

Campaigns Webinar Metrics Face-to-face Follow-up 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Customer Centric Selling

AUGUST 13, 2018

Have a multi-channel presence. Because buyers will be looking for details about your company and products using different channels, you’ll need to have a presence in the channels buyers are likely to be in, including website content, social media, webinars, case studies, blog posts, online videos, and white papers.

B2B 49

B2B B2C Buyer Persona Marketing 49

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. The more independent the content, the more credible it is.

Social Media 58

Social Media ROI Media Webinar Metrics 58

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The Pipeline

APRIL 25, 2011

On Thursday I presented the second in a series of webinars for Social Selling University ; in March we did part 1, Triggers 101 – Events, and this week, Advanced Triggers – A Proactive Approach to Client Acquisition. White Paper. Deep inside, it all depends on only one action : attitude. Time Allocation. Time Management.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Sales Hacker

MAY 6, 2019

I would imagine that the channels have changed. Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? AdWords, social, Linkedin, you have to think about them in a strategic cohesive view, rather than think about the channel, people, and accounts that you want to serve.

Account Based Marketing 63

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 63

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

JUNE 21, 2021

But where can channel partnerships fit in? Sales Hacker has published ample content about channel partnerships. You may have even read some of them at one point and wondered if channel partnerships really help you increase sales in your business. Channel partnerships can make things easier on your sales teams.

Channels 102

Channels Hiring Webinar Metrics Revenue 102

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. navigation, placement of content, imagery, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Examples: A new channel or tactic to unearth new opportunities for the business. Convert (knowing when the customer is ready to buy). Find a big idea. How about video marketing?

Marketing 192

Marketing eBook Social Media Trade Show 192

Zendesk Sell

JANUARY 24, 2019

Repost content that has performed well on other channels. Webinars, white papers, blog posts, and podcasts are all possible ideas. Don’t post promotional company material; instead, post helpful, educational resources. This could be your own articles (which establishes credibility) or content written by others.

Social Selling 61

Social Selling Twitter How To Facebook 61

Janek Performance Group

AUGUST 26, 2022

This includes blogs, case studies, white papers, and other marketing collateral that positions organizations as leaders. webinars, and other “live” content are cost effective and grab attention. This is where sales channels enter your strategy. In our sports metaphor, channels are the types of plays teams run.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Examples: A new channel or tactic to unearth new opportunities for the business. Convert (knowing when the customer is ready to buy). Find a big idea. How about video marketing?

Marketing 120

Marketing eBook Social Media Trade Show 120

Allbound

MARCH 6, 2019

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization. Click To Tweet. Give your partners a way to stay organized. Provide a variety of shareable content.

Channels 52

Channels Case Study Webinar Metrics Software 52

Sales and Marketing Management

JANUARY 25, 2019

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. If possible, you should increase your content marketing budget, especially because some types of content, such as video or webinars, are more expensive to produce.

B2B 235

B2B Marketing eBook Social Media 235

Apptivo

DECEMBER 7, 2022

Effective online channels for lead nurturing. With a wide variety of media available to disseminate information and various channels of communication available, it is all the more easy to communicate the right messages to leads. Each channel has its own potential reach, and credibility. White paper.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96

LeadFuze

APRIL 9, 2020

Webinars/Virtual Events: Find that ideal offer and create content related to it. It’s a useful tool for all outreach, including filling up those webinars, following up with your PPC leads and cold email. Blog content and white papers aren’t the only things you’ll need. Then, get into a virtual room!

Top of Funnel 91

Top of Funnel Lead Rank Lead Scoring Scale 91

Zoominfo

SEPTEMBER 23, 2018

Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. Do a vast majority of your listeners use one specific channel? Quotes from your podcasts can be reused in infographics, white papers, and e-books. Get creative!

B2B 176

B2B Social Media Scale Channels 176

Highspot

JANUARY 28, 2024

However, most buyers tend to find quick-hitting, interactive assets most valuable, including infographics, webinars, and blogs. Some prefer phone conversations, others value in-person meetings, and many appreciate longer white papers or viewing pre-recorded product demos independently. Customers have varied preferences.

Collateral 96

Collateral Top of Funnel How To Distribution 96

PandaDoc

SEPTEMBER 15, 2020

According to ZoomInfo , 73% of B2B marketers and sales leaders say a webinar (one of the most popular types of online events) is the best way to generate leads. Good options could include an e-book, a white paper, a training video, or the opportunity to book a free 30-minute consultation. Pros and Cons of Virtual Events.

Social Media 75

Social Media Promotion Webinar Metrics Follow-up 75

Partners in Excellence

JULY 27, 2016

Because I download a single white paper or research document from a site, I am forever on their mailing lists for every webinar, event, new product release, eBook. And everyone follows, so new channels become overloaded and the targets of those channels are overwhelmed and shutting down.

Ideal Customer Profile 48

Ideal Customer Profile Lead Gen Lead Rank Lead Scoring 48