Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Retention 219

Retention Loyalty Customer B2C 219

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel.

Churn 76

Churn Customer Retention Travel 76

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. Why is customer onboarding essential?

Positioning 127

Positioning Customer Churn Face-to-face 127

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? What Marketing Automation Achieves. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales Hacker

JULY 18, 2022

We all know customer retention is more important than ever. Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. We’re going to activate customers.

Churn 77

Churn Segment Retention Sales Automation 77

Sales and Marketing Management

JUNE 24, 2019

Author: By Brad Soper, Lisa Jaeger and Alexander Stahmer While there are no shortcuts to creating and implementing an effective, long-term sales strategy, there are five actions sales teams can take to get that strategy on track – and keep it there – by generating more sales from existing customers. . Segment customers by their potential.

Customer 238

Customer Churn Segment Media 238

SBI Growth

AUGUST 31, 2018

Churn and burn. You’re the leader of Customer Success and asked by your executive team to hold accountability for a number. Not music to your ears. The honeymoon period for CS is over my friends. Everybody in your organization knows.

Churn 166

Churn Software Software Revenue 166

Close.io

APRIL 8, 2020

They’re making lists of software and services deemed nonessential, and sending them to the chopping block. Is your company on the list of software or service your customers are planning to cut loose? First, it’s important to remember that you can’t stop every customer from canceling your service or software.

Cancellation 118

Cancellation Churn Customer Software 118

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel.

Churn 52

Churn Customer Retention Travel 52

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel.

Churn 52

Churn Customer Retention Travel 52

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel.

Churn 52

Churn Customer Retention Travel 52

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. But one of the most important tools to use in your business is a customer relationship management (CRM) platform. CRMs help your business gather, store, and analyze valuable customer data. But why is that useful?

Software 62

Software Software Benefit CRM 62

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Hubspot Sales

JUNE 24, 2019

Where Can You Tie Sales Comp Plans to Customer Success? The biggest problem Mark sees today in the sales world: sales doesn’t care enough about customer success. We talked earlier in the “Seeds” chapter about creating a dedicated Customer Success team, but how do sales comp plans affect customer success?

Scale 103

Scale Churn Motivation Commission 103

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. Namely that keeping your customers sweet is, above all else, the name of the game. As with any software, SaaS is subject to an open-ended process of amending and reworking.

Churn 59

Churn Customer Service Loyalty Customer 59

Gong.io

AUGUST 3, 2022

For SaaS and subscription businesses, customer success is a key revenue driver. So, how exactly do you measure if a customer is “successful” (and what does that even mean?). Defining customer success and measurements . For individual clients, we can ask, “What was it that the customer wanted to achieve originally?

Churn 87

Churn Customer Retention Licensing 87

Chorus.ai

NOVEMBER 3, 2020

As a sales rep, enablement professional, or customer success manager in SaaS, don’t breathe a sigh of relief just because the ink has dried on a new customer deal. Knowing how to handle new clients in a changing market can be tough — and even under regular circumstances, not knowing how to handle them can hurt your business.

Churn 118

Churn Marketing Call-back eBook 118

DiscoverOrg Sales

NOVEMBER 14, 2018

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. You can’t market to everyone. What is an Ideal Customer Profile?

Ideal Customer Profile 150

Ideal Customer Profile Lead Rank Lead Scoring Customer 150

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. What is CRM software and why startups need it? CRM software strengthens relationships. – Capterra.

Software 116

Software Software CRM Top of Funnel 116

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

OCTOBER 5, 2021

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. You can’t market to everyone. You can’t market to everyone. What is an Ideal Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile Lead Rank Lead Scoring Customer 100

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Email Marketing 111

Email Marketing Lead Rank Lead Scoring Marketing 111

Sales and Marketing Management

MAY 15, 2020

In the current climate, it’s a particularly peculiar time to be a salesperson; how can we pitch to customers who are most likely facing their own fair share of financial hardships? Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Demographics 296

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask some hard-ball questions of actual customers who buy products and services. They’re increasingly involved at all stages of the customer journey.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

SalesLoft

OCTOBER 26, 2023

In the age of social media, it’s not hard to picture what an engaged customer looks like. They’ve built a passionate base of engaged customers who’ll talk your ear off, online and in real life, about every ‘exciting’ new thing. What is customer engagement? But first, let’s agree on a definition.

Scale 52

Scale Customer Loyalty Social Media 52

Apptivo

MARCH 29, 2023

Why is customer engagement important? 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. Why is customer engagement important?

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52

SBI Growth

NOVEMBER 13, 2012

Over the next four years the Cloud Computing market is going to double. In fact, according to IDC, the cloud computing market is going to move from $28.4B Market moves like the expansion of cloud computing don’t happen frequently. Reduces Customer Churn. Yes, double. This is a make or break moment in your career.

Account 308

Account Churn Lead Rank Lead Scoring 308

Troops

DECEMBER 13, 2018

Two that happen in almost every sales team are: Pursuing prospects who aren’t a great long-term fit for the product (which leads to churn). As you’ll read below, by integrating sales engineers into their process, Optimizely has achieved two uncommon results—especially for software startups: Lower churn.

Churn 59

Churn Engineering Forecasting Positioning 59

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why Ecosystem-Led Growth for GTM? 4 huge benefits: Cost-effectiveness.

Lead Rank 95

Lead Rank Referrals Lead Scoring Ideal Customer Profile 95

Pipeliner

SEPTEMBER 15, 2020

Software-as-a-Service (SaaS) companies have become one of the fastest-growing firms in the tech industry. The business model is quite attractive, and there are several opportunities to scale — as long as people find your software useful. Most components of MRR grow with an increase in the customer base. Net MRR Growth Rate.

Churn 96

Churn Scale Government Sales Qualified Lead 96

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. Owner removed 40% of inbound volume, declining these customers to allow Account Executives to spend more time with higher-value customers. How are they doing it?

Ideal Customer Profile 89

Ideal Customer Profile Company Top of Funnel Churn 89

Hubspot Sales

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. Software-as-a-service also comes with the benefit of on-demand scalability.

Revenue 101

Revenue Scale Forecasting How To 101

SendBuzz

APRIL 19, 2023

Customer engagement is far more than a mere buzzword. It is crucially linked with conversions, as engaged customers tend to form an unbreakable bond with a brand, leading to enhanced loyalty and increased conversion rates. Businesses that effectively engage their B2B customers, experience a significant 63% drop in customer churn.

Conversion 78

Conversion Strategy Customer Social Media 78

SugarCRM

JANUARY 25, 2024

As we begin to look towards the exciting horizon of 2024, our third annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. A company is only as strong as its customers, and this year was a record-breaking one!

SugarCRM 29

SugarCRM Customer Transportation Real Estate 29