Zoominfo

NOVEMBER 30, 2021

Companies that churn from your competitors are already educated on your value proposition and understand its potential. You can use technographic data to monitor and alert you when a target company in your total addressable market (TAM) drops a technology from their stack.

Churn 100

Churn Education Positioning Data 100

Vengreso

JULY 12, 2022

With so many options on the market and an oversaturation of generic sales and marketing messages, the retention strategies and personalization techniques used to retain customers must also evolve. How Has Customer Churn Changed Since The Pandemic? What Role Can CRMs Play in Reducing Customer Churn? million a year.

Churn 132

Churn SugarCRM Customer Epicor 132

Hubspot Sales

APRIL 11, 2023

So should you be worried about churn in your sales department? How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? HubSpot research confirmed this 35% churn rate. Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. In short, yes.

Churn 114

Churn Hiring Survey Hubspot 114

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

Gong.io

AUGUST 15, 2022

That’s why it’s important to analyze customer churn. By understanding who’s churning, when they’re churning, and why they’re abandoning your product, you can make changes that will appeal to your target audience and lower churn before it grows out of control. . But what exactly is customer churn?

Churn 62

Churn Analysis Retention Lead Rank 62

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. How do you engage customers and get them excited about your offer?

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 246

Churn Marketing Loyalty Software 246

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.

Data 196

Data Intent Data Intent Customer 196

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. They help determine if customers are satisfied and whether they will churn.

Churn 75

Churn Segment Retention Sales Automation 75

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 179

Churn Marketing Loyalty Software 179

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SugarCRM

MAY 5, 2022

Sugar’s new research 2022 CRM Impact Report surveyed sales and marketing decision-makers to explore customer satisfaction and retention issues. The Great Customer Resignation Is Top Priority for B2B Marketers. The high cost of customer churn is intensifying and exponential. Delivering Great CX Is Getting Easier with AI.

Churn 49

Churn Customer Lead Rank Lead Scoring 49

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. The 2019 Technographic Data Report for B2B Sales Organizations.

Report 222

Report Data B2B Survey 222

SBI

AUGUST 17, 2021

Damien : Sales intelligence and buyer intent data help customers shorten sales cycles, increase win rates, and save time by streamlining research and enabling them to focus on prospects who are actively shopping for what they sell. There’s been an increased focus on having good data since the pandemic hit.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Mereo

APRIL 25, 2024

Big data has long since entered B2B selling operations in full force. For good reason too: The right data promises insights that can help your leadership make better decisions and reach (or surpass) your goals. study , more than 250 out of 500 data leaders reported that they struggle to realize true business value from their datasets.

Data 41

Data Lead Rank Analysis Lead Scoring 41

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? What Marketing Automation Achieves. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Chorus.ai

NOVEMBER 3, 2020

Knowing how to handle new clients in a changing market can be tough — and even under regular circumstances, not knowing how to handle them can hurt your business. What’s more, a newly onboarded customer is three times more likely to churn than one who has been on your books for more than a year. That’s a lot of risks.

Churn 118

Churn Marketing Call-back eBook 118

SugarCRM

NOVEMBER 24, 2022

Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. Get serious about CX processes and data collection. Our study underscores customer experience as the ultimate measure of churn. Harness customer data to reveal CX shortfalls.

Churn 40

Churn Lead Rank Lead Scoring Customer 40

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

SugarCRM

MARCH 26, 2021

In SugarCRM’s 2021 CRM and Sales Impact Report , over half (57%) of sales leaders said they were having trouble predicting when customers would churn. Would you like to know how to reduce your customer churn rate and maximize customer revenue? Watch our webinar where we showcased three ways to help manage churn.

Churn 49

Churn SugarCRM Revenue Customer 49

SugarCRM

MARCH 3, 2022

Experience sits at the heart of loyalty, underpinned by technology and the proper use of customer data. In fact, in SugarCRM’s recent 2022 CRM Impact Report , more than half (55%) of marketing and sales professionals stated the CRM technology they have in place cannot be customized properly to meet their specific needs.

Churn 26

Churn Data Customer Face-to-face 26

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Nutshell

APRIL 3, 2024

By analyzing the data, you can figure out what you need to do to make your customers happier with your business. Important customer satisfaction metrics to track For your customer satisfaction data to mean anything, it has to be quantifiable. Want even more sales and marketing tips from our experts? But what metrics are those?

Customer 71

Customer Churn Lead Rank Lead Scoring 71

Zoominfo

SEPTEMBER 29, 2021

With the right data, automation can be a key part of keeping customers happy and increasing revenue. The key phrase here is “with the right data.” You need that foundational data so that you can complete the customer journey and provide personalization at scale.” Are they the right size?

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

DocSend

DECEMBER 12, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce churn so a customer revenue stream can flourish. Marketing Metrics reports that the average probability of closing an upsell deal for businesses today is more than 3.5x to 1% leads to double the customers in eight years.

Churn 52

Churn Lead Rank Report Collateral 52

Zoominfo

JANUARY 18, 2021

It’s time to give your CRM strategy a data-driven makeover. Whether it be an existing customer, a past customer, or a potential one, CRM tools are geared towards managing those relationships and leveraging the data in order to improve future interactions. In other words, how do you make the data make sense? Need more convincing?

CRM 100

CRM Ideal Customer Profile Data Strategy 100

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Connext Digital

OCTOBER 23, 2023

Customer segmentation is a critical component of any effective marketing strategy. Decrease churn rate among at-risk subscribers? Identify Relevant Segmentation Criteria Review your customer data to determine what attributes meaningfully differentiate groups of customers. Use data to derive actionable insights.

Segment 52

Segment Campaigns Customer Marketing 52

SugarCRM

FEBRUARY 9, 2023

Customer churn happens when organizations fail to meet customer expectations. What Is Churn Rate? Customer churn is a simple concept, a metric that helps you understand the health and coherence of a business. The churn rate is the percentage of customers who abandon your product or service over a given period.

Churn 26

Churn Ideal Customer Profile Customer Cancellation 26

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. In fact, data has become more valuable and even more important since the COVID-19 outbreak caused such a change in economic conditions. What Is Sales Analytics? 80,000) against the previous period (e.g.,

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

DocSend

APRIL 26, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce customer churn rate so a customer revenue stream can flourish. Marketing Metrics even reports that the average probability of closing an upsell deal for businesses today is more than 3.5x Reduce churn by prioritizing onboarding.

Churn 49

Churn Customer Lead Rank Collateral 49

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. It could be that the gains we’ve seen in the labor market are self-perpetuating. However, in August, average hourly wages rose 0.3%

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130