Remove Churn Remove Customer Service Remove Data Remove Marketing
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The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data.

B2B 223
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Churn Analysis: The Ultimate Guide

Gong.io

That’s why it’s important to analyze customer churn. By understanding who’s churning, when they’re churning, and why they’re abandoning your product, you can make changes that will appeal to your target audience and lower churn before it grows out of control. . But what exactly is customer churn?

Churn 62
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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AI: The Key to Reversing Customer Churn

SugarCRM

Sugar’s new research 2022 CRM Impact Report surveyed sales and marketing decision-makers to explore customer satisfaction and retention issues. The Great Customer Resignation Is Top Priority for B2B Marketers. The high cost of customer churn is intensifying and exponential.

Churn 49
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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

It’s time to give your CRM strategy a data-driven makeover. CRM stands for customer relationship management— and relationships are truly what business success all about. Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more.

CRM 100
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Rethinking the Value of Customer Service

SugarCRM

For so long, marketing and sales were considered the driving wheels for company growth since they generate leads and close deals. Seeing how far customers could be pushed before they’d cancel a service or move to a competitor was often acceptable. Customer Effort Score (CES). Customer Service Analytics.

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How to Measure Customer Satisfaction for Your Business

Nutshell

When your customers are frustrated with the quality of your products, services, or support team, they’re likely to ditch your company for a competitor — unless you can help resolve their issues satisfactorily. But how do you even know if your customers are happy or not? The answer is: You keep track of customer satisfaction.