DiscoverOrg Sales

JANUARY 2, 2019

Highlights include a contracting tech stack, increased emphasis on customer experience , and renewed focus on preventing churn. Prediction #2: B2B Intent Data will (start to) go mainstream. We’ve been big on Intent data for years , through our partnership with Bombora. The use case for Intent Data.

Data 196

Data Intent Data Intent Customer 196

Sales and Marketing Management

MAY 15, 2020

The sales teams positioned to succeed during this time will be those who help rather than haggle customers – understanding, too, that “success” will look somewhat different these days. Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Demographics 296

Zoominfo

SEPTEMBER 29, 2021

A sales workflow is more than a series of tasks that you no longer have to perform manually. For example, intent data can help sales representatives send automated prospecting and follow-up emails, while firmographic data is helpful for sales operations teams that need to more effectively route leads to their sales team.

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Sales Hacker

MARCH 8, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Stuck trying to engage a prospect? A chance to tour (and maybe even race on?)

Lead Rank 97

Lead Rank Referrals Lead Scoring Ideal Customer Profile 97

SalesHandy

MARCH 6, 2021

When new leads are generated and added to your sales pipeline, not all of them convert. The challenge for sales is then to only focus on intent-rich leads, which is where you need to know them better. Sales qualifying questions help you gather information from your prospects, which later helps you filter out high intent leads.

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Leads 98

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 90

B2B Ideal Customer Profile Top of Funnel Prospecting 90

SalesHandy

MAY 6, 2021

B2B sales can be complex and confusing with many different processes, practices and models it’s made up of. Inside sales is one such model. With more than 50% of new B2B sales jobs being inside sales roles, it’s no longer a niche operating model. So what does Inside Sales mean and what’s the big deal about it?

Inside Sales 75

Inside Sales Ideal Customer Profile Benefit Top of Funnel 75

Sales Hacker

OCTOBER 13, 2023

ELG-sourced customers are 58% less likely to churn. Alex Poulos , CMO of Crossbeam , shared that the marketing play for this motion is to create Ecosystem-Qualified Leads (EQLs) – pull EQLs/EQAs based on your unique second-party ecosystem data that combine intent, relationship, and behavioral signals.

Conference 101

Conference Demand Generation Targets Account Based Marketing Scale 101

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Hubspot Sales

MARCH 26, 2018

Words Not to Use in Sales. Sales is a language game. Too much of sales depends on chance. 19 Bad Sales Phrases That Kill Deals. 19 Bad Sales Phrases That Kill Deals. And if your prospect didn’t think you were bothering them before, they certainly do now. Sorry to bother you". I'd like to connect.". "I

Prospecting 111

Prospecting Decision Maker Hubspot Call-back 111

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

DiscoverOrg Sales

OCTOBER 3, 2018

So here’s what CMOs really want – and what they want sales to know. CMOs share responsibility for sales revenue goals. And so a lot of CMOs are responsible for the sales revenue goal. “I It’s shared between marketing, sales to ensure that we’re ultimately hitting that high-level revenue goal. Intent data.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo.

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Here’s some of the top ways we see marketing and sales teams using CRM data to move the needle on pipeline and revenue.  . Also, the pain of CRM data hygiene, but that’s a topic for another time.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Hubspot Sales

MARCH 21, 2019

Have you been in an interview and asked your prospective employer which sales metrics they value most? What if I asked you if you’d ever questioned your interviewer about their sales velocity? So, what is sales velocity? Sales Velocity. Creating Sales Velocity. The four factors of sales velocity.

How To 108

How To Sales Cycle Discount Lead Rank 108

LeadBoxer

JULY 15, 2020

What if there was a way to know not only which leads were most likely to convert into customers, but also what you needed to do to guarantee the sale? Lead enrichment is about as close as you can get to know how to turn specific prospects into customers, without having a crystal ball. The answer is lead enrichment.

Lead Rank 81

Lead Rank Lead Scoring Sales Qualified Lead Benefit 81

Chorus.ai

OCTOBER 27, 2020

The post-COVID-19 market puts even the most successful businesses, and the sales professionals they employ, in an unenviable position. The negative impact on your sales pipeline health can seriously affect revenue retention and put a business’ ability to survive in jeopardy. What Are Sales Ethics?

Lead Rank 62

Lead Rank Churn Lead Scoring Follow-up 62

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Data Quality and Management.

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

LeadFuze

AUGUST 22, 2021

Follow Consistent Sales Forecasting Methods to Avoid Making Bad Decisions. Sales forecasting solves this! Most B2B businesses don’t bother creating a sales forecast. Instead, they tally up their sales for the month and compare it with the month before or the same month last year. If their sales are up, happy days!

Sales Forecasts 98

Sales Forecasts Forecasting Hiring Lead Rank 98

Hubspot Sales

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Data 94

Data Segment Email Marketing Webinar Metrics 94

SalesLoft

SEPTEMBER 19, 2022

What is a Sales Funnel? A sales funnel is a visual representation of the buyer’s journey and the steps potential customers take to make a purchase. . Sellers use sales funnels to understand the sales process from the buyer’s perspective. At least half of all prospects entering your funnel aren’t a good fit.

Top of Funnel 52

Top of Funnel Funnel Examples Lead Rank 52

Zoominfo

FEBRUARY 13, 2020

CMOs share responsibility for sales revenue goals. “I It’s shared between marketing, sales to ensure that we’re ultimately hitting that high-level revenue goal. Pro Tip : Use the terminology of sales prospecting – like building pipeline , meeting revenue goals – when prospecting to the CMO. I believe in that.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Apptivo

AUGUST 25, 2021

Sales have a primary role in businesses in building brand awareness and increasing the customer retention rate. Sales teams act as a bridge between the customers and the business. For this purpose, companies invest a huge amount in optimizing the performance of the sales teams. What is lead in sales?

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Opportunity 98

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. GTM strategies also help with maximizing customer lifetime value (CLV).

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales Hacker

JULY 21, 2023

RevShoppe has helped teams like DocuSign, Adobe, Pinterest, Patient, Pop, many, many more fantastic sales teams build and scale their outbound programs. When it comes to outbounding, you want to look at more of a warm outbound, which is the informed outbound where you’re leveraging Intent data tools like Bombora or Six Sense.

Outbound 52

Outbound Strategy Scale Intent Data 52

SugarCRM

JUNE 7, 2022

But when six in ten (58%) marketing and sales leaders think their CRM system wastes money, organizations must adapt to both opportunities and threats. CRM systems have not delivered on their promises for too long, which caused marketing and sales departments to fail in working together to put the customer first.

CRM 48

CRM Lead Nurturing Intent Engineering 48

LeadFuze

JULY 8, 2021

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire sales hiring strategy, which in turn, should fall into the larger concept of building a great sales team. That’s the bad news in sales recruitment.

Hiring 98

Hiring Face-to-face Sales Qualified Lead Lead Rank 98

Emissary

APRIL 20, 2023

Add in increased employee churn (both on the sell side and the buy side), and the buying process is a thorny labyrinth these days. Of all the VUCA elements, ambiguity is less of an issue for sales. After all, ambiguity is the very reason that sales exists. All B2B sales would be executed via eCommerce.

Hiring 52

Hiring Ideal Customer Profile Banking Territories 52

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent?

Intent 130

Intent Benefit Intent Signal Churn 130

Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent?

Intent 130

Intent Benefit Intent Signal Churn 130

LeadFuze

JANUARY 2, 2024

Twinword, for instance, has stepped up its game by incorporating machine learning to predict user intent behind searches—a leap forward from basic suggestions based on seed keywords alone. They analyze user intent, serve up juicy search terms, and craft content that sails straight to conversion shores.

Research 52

Research Tools Cost Per Click Lead Rank 52

DiscoverOrg Sales

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too. JUST KIDDING.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Historically, Customer Relationship Management (CRM) systems have tended to create work for sales people, rather than simplify their job. 2019 is going to be a great year to be a sales professional.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Hubspot Sales

NOVEMBER 16, 2023

The only way companies can succeed is to proactively provide solutions by understanding not just customer intention, but the context of their pain points and goals. And yet, sales leaders are under a ton of pressure to hit their increased quotas. In old-school selling methods, the more sales reps you hire, the more revenue you drive.

Hubspot 80

Hubspot Scale Inbound Sales Qualified Lead 80

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting.

Account Based Marketing 82

Account Based Marketing Top of Funnel Ideal Customer Profile Account 82