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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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Everything You Need to Know About Sales Collateral

Hubspot Sales

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. By creating and equipping your sales team with sales collateral content and materials.

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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot Sales

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. The greatest tool I’ve used during my career is, by far, empathy. Make it Easy to Share Information.

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How to boost sales strategy with a deal desk

PandaDoc

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. Decision-makers operate as a cross-functional team, eliminating bottlenecks in the deal creation process. Let’s get to it!

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

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Email opens aren’t enough to measure prospect engagement

DocSend

The problem with chasing email opens is that so much of the internal decision-making process happens after that point. Your sales collateral may be forwarded and viewed by multiple stakeholders and decision-makers, and there may be discussions about your shared slide deck that you don’t have any insight into.

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The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

DiscoverOrg Sales

In this the step, decision makers that fit the ICP are identified. More than a contact name and phone number, account-based strategy means we need to identify best-fit accounts, go wider and deeper within organizations, target the right decision makers, and influencers … and personalize it all.