The CMO’s Guide to Driving Impact in Year 1
SBI Growth
NOVEMBER 6, 2013
Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?
Let's personalize your content