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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.

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17 Best Keyword Research Tools for Businesses

Nutshell

Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. You can go through the following sections to learn more: Table of Contents What is a keyword research tool? Of course you do.) Download it today!

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6 Best Sales Onboarding Software Solutions for 2021 [In-Depth Comparison]

Bigtincan

In this article, we’ll go over six sales onboarding tools, starting with our own, Bigtincan Learning (formerly Brainshark), which we’ll carefully explain in the context of those 4 factors above. Content is organized by curriculums and those curriculums are broken down into courses that can be marked as either optional or required to complete.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Outbound leads can be: MQLs (marketing qualified leads) : Leads who have interacted with your brand in a way that suggests they are open to making a purchase and choosing your product.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. The product’s verbiage, branding and marketing, and price points stimulate interest in learning more.