Keith Rosen

OCTOBER 19, 2020

At some point, I hear from practically every person I’ve ever worked with about the competition in their market. Companies spend so much time trying to outsell, outwit and out price their competition without realizing who their greatest competitor truly is. You have no external competition. Consider this.

Competition 161

Competition How To Negotiation Energy 161

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. That’s why it’s a central element of our recent webinar, Turbocharging Business Development Strategies. There, we looked at key indicators to assess before passing prospects to sales.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

The Center for Sales Strategy

JUNE 12, 2023

But with so much competition in today's marketplace, it's becoming increasingly difficult for sales reps to stand out from the crowd and close deals. That's why it's important to revamp your sales strategy and implement unique prospecting methods and tools to give your team a competitive edge.

Tools 62

Tools Prospecting Strategy Social Media 62

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What Are Prospecting Insights?

Ideal Customer Profile 100

Ideal Customer Profile Data Strategy Prospecting 100

No More Cold Calling

APRIL 13, 2023

In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. But prospects become clients much faster when you’ve been referred and have commitment from the leader than when you generate leads by bugging strangers (read: cold calling ).

Referrals 156

Referrals Webinar Metrics Maximizer Networking 156

Zoominfo

JUNE 28, 2023

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? A successful GTM strategy needs to be clear and comprehensive enough for others to easily understand its value.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

BuzzBoard

FEBRUARY 5, 2024

For sellers targeting small and medium-sized businesses (SMBs), that means leaner and smarter go-to-market strategies. When applied to sales, generative AI becomes a powerful tool for personalization, enabling salespeople to create highly tailored and relevant content for their outreach and engagement with prospects.

Competition 52

Competition Scale Social Media Trends 52

BuzzBoard

FEBRUARY 20, 2024

Strategies to Differentiate Your Digital Marketing Agency for Small Businesses In today’s ultra-competitive market, employing advanced strategies like artificial intelligence (AI) isn’t merely an option for your small business digital marketing agency; it’s a necessity.

Prospecting 52

Prospecting Small Business Small Business Pivotal 52

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

SBI Growth

FEBRUARY 26, 2013

Many Sales VPs are innately aware of the competition. They even track their peers’ marketing and competitive messaging. Whether your industry is mature or rapidly evolving, you must remember: Change with your customers, not your competition. These LDRs were well trained and capable of qualifying true prospects.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

Janek Performance Group

DECEMBER 10, 2021

Competition in all industries is fierce and getting tougher. Even if you have a great product, you can still struggle in sales unless you differentiate yourself from your competition. In this article, we will explore how you can differentiate yourself from your competition when selling to achieve superior outcomes. Be Memorable.

Competition 118

Competition How To Follow-up Up-Sell 118

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Wiza allows you to export your search and build profiles on your prospects.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

The Sales Hunter

JUNE 15, 2012

Do you want a sure-fire way to set yourself apart from the competition while prospecting? Here’s how: Find an on-line news link that your prospect or person with whom you want to network would find of value — and you send them the link. If you like this idea, then I suggest you grab my Sales Prospecting Program.

Competition 240

Competition Prospecting Transportation Networking 240

DiscoverOrg Sales

FEBRUARY 27, 2018

Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence. In fact, the tech stack isn’t just part of competitive intelligence – it’s the critical heart. In order to target the right prospects with relevant talking points, this information is key. This is part 4.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

Pipeliner

APRIL 18, 2021

Post-COVID, there’s been tremendous emphasis on the many changes that clients and prospects have gone through. You knew them well and what to expect from their likely tactics and strategies. But just as new growth blossoms from a burned forest, fresh competition now blooms, challenging you and fighting hard to beat you.

Competition 98

Competition Analysis Face-to-face ACT 98

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 3: Competitive displacement play. The timeless case for automation. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. ePrivacy Considerations Germany enacted the EU’s ePrivacy directive via the “ Gesetzgegen den unlauteren Wettbewerb” (Law Against Unfair Competition), often referred to as the UWG.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

The Sales Hunter

MARCH 13, 2013

The opening sentence of your email should contain words like strategic , value , leadership , profit , trust , leverage , advantage and competitive. Getting a prospect to open your email is only the first step in email marketing. If you learn only one thing from this email series, I hope it is this — prospecting is not about you!

Prospecting 240

Prospecting Strategy Email Marketing Promotion 240

Score More Sales

JUNE 25, 2013

While we are talking about visuals – I recommend you create one column to track prospects and one column to keep track of conversations with potential referrers – those people who can refer multiple sales opportunities your way. Track those goals and award yourself a prize if you don’t have any team competition going on at the office.

Strategy 199

Strategy Prospecting Lead Rank Lead Scoring 199

Lead411

APRIL 4, 2024

Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Learn more about Lead411 and how it can optimize your data strategy, as well as the importance of CRM cleanliness, in this in-depth tutorial.

CRM 52

CRM Data Strategy Buyer Intent 52

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. So how can data power up your B2B sales strategy?

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. One of the main goals of a GTM strategy is to ensure a competitive edge. What’s Broke? Let’s review.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Hubspot Sales

MARCH 29, 2019

Now, I'm sure you're wondering which pricing strategies will help you turn a profit. It's worth considering competition-based pricing. This dynamic strategy allows businesses to use competitor prices as benchmarks when finding a price for their product. Competition-Based Pricing. Advantages of Competition-Based Pricing.

Competition 108

Competition Margin Retail Lead Rank 108

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

BuzzBoard

NOVEMBER 22, 2023

But the year 2024 and beyond are more demanding and the competition is going to be fiercer than ever. For instance, you or your team can research and analyze prospect company data to understand their current infrastructure and spend to uncover their immediate business needs. Start your hyper-personalized prospecting for free !

B2B 105

B2B Strategy Demographics Social Media 105

Pipeliner

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. These strategies range from visual enhancements and dynamic pricing to leveraging social media and beyond.

Lead Rank 52

Lead Rank Strategy Social Media Lead Scoring 52

Mr. Inside Sales

MAY 1, 2020

Here are 5, long term strategies for doing that: 1) Make your home office, or corner, more comfortable and conducive for business. 3) If you’re in outside sales and now have to do sales from inside, then you’d better learn how to prospect and close sales by phone. That’s right, selling right now is challenging and competitive.

Strategy 159

Strategy Face-to-face Call-back Cold Calling 159

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. Prospecting commences with pinpointing the type of small business you envision as your prospects.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

No More Cold Calling

APRIL 6, 2017

That’s why referral selling is the only prospecting strategy that ensures qualified lead generation. When sales reps receive referral introductions, they: Score meetings with decision-makers, while the competition is still figuring out how to get in. Spend more time with customers and less time prospecting.

Guarantee 233

Guarantee Referrals Prospecting Lead Generation 233

Anthony Iannarino

JANUARY 29, 2020

In Eat Their Lunch: Winning Customers Away from Your Competition , I wrote about salespeople who struggle because they try to leverage things like their company’s history, and their leadership team, to create a competitive advantage in B2B sales. Win customers away from your competition. Check out Eat Their Lunch.

Competition 95

Competition B2B Face-to-face eBook 95

BuzzBoard

MARCH 24, 2024

To prosper in this intensely competitive market, it’s critical to demonstrate a unique advantage—this is where USPs shine. Your digital marketing agency’s USPs could span specialized industry expertise, proprietary technology, exceptional customer service, or competitive pricing. But how do you identify your USP?

Proposal 52

Proposal Strategy Lead Rank Lead Scoring 52

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Allego

FEBRUARY 21, 2024

The introduction of new trade barriers, complicated regulations, and changing market dynamics has made it essential to transform sales strategies to properly equip sales professionals to deal with the new expectations. This all requires time for understanding, planning, and implementation.

Strategy 62

Strategy Face-to-face Margin Revenue 62

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! A typical B2B sales strategy relies on Sales Development Reps (SDRs) making cold calls or cold emails to try to set up an appointment for an Account Executive (AE) to deliver a sales pitch.

Referrals 131

Referrals Top of Funnel Closing Strategy 131

No More Cold Calling

JUNE 22, 2017

Do sales organizations really need a B2B sales strategy? Besides, developing and implementing any strategy—whether for sales, service, marketing, or products—can take weeks or months. Once you’ve mapped the company sales strategy, you need to consistently dissect it, revise it, and communicate it. And is it really necessary?

Account 291

Account Strategy Ideal Customer Profile Hiring 291