ZoomInfo’s Guide to SDR and AE Pairing
Zoominfo
JUNE 10, 2021
This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). AEs, on the other hand, focus on the first prospect meeting and then work the sales cycle until the first transaction takes place. So, What Do SDRs and AEs Do?
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