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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. If you’re not sure what we mean, check out these helpful tutorials: Set Up Goals in Google Analytics with These 3 Easy Steps. 3 Ways to Measure Social Media Success in Google Analytics. Fill your toolbox.

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What lies ahead

Sales and Marketing Management

think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are A substantial chunk of B2B buyers consume video content during the purchase journey. It is expected that by 2022, online videos will constitute more than 82% of all consumer internet traffic.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In addition, marketing analytics tools, like Google Analytics, Kissmetrics, and Mixpanel offer comprehensive tracking of campaign effectiveness. Complex functions, like synchronized communication channels, data tracking, and analysis, are easily managed through these platforms.

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Software for Startups: What’s Your Tech Stack?

Nutshell

Startup management used to be complicated and time-consuming for companies wanting to scale. That’s why it’s crucial to have accurate data-backed insights and web analytics tools to help you elevate your sales and marketing, especially in the early stages of your business.

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The Modern Marketer’s Guide to Micro-Moments

Zoominfo

Take a look at these telling statistics: Consumers now spend more than 5 hours a day on their cellphones ( source ). According to Google, who coined the term, micro-moments are the intent-rich moments when consumers turn to their smartphones to find something, do something, buy something, or learn something.

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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Employing a tool like Google Analytics can be extremely advantageous for this purpose. Beyond the superficial statistics of likes and follows on social media platforms, data-focused marketing can offer actionable insights, allowing companies to fine-tune their strategies to align more accurately with consumer purchasing behaviors.

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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Pipeliner

Massive digitalization, a year of social isolation, and the continued explosion of social media have impacted the eCommerce industry as catalysts: consumers have turned to online shopping to buy things they can’t get in temporarily closed stores. The consumer no longer needs to go to an online store or marketplace.

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