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The Pipeline ? In Conversation ? How to Shorten the Sales Cycle

The Pipeline

In Conversation – How to Shorten the Sales Cycle. Demand Generation. August 2008. April 2008. March 2008. February 2008. January 2008. December 2007. The Pipeline Renbor Sales Solutions Inc.s Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Voice mail.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries. They were more of a conversation about the industry landscape in healthcare and how it was affecting the various areas of the business where my products were relevant. It was an aha moment.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Candid, off-the-record conversations — no recordings here. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. Owned media generates first-party customer data. A chance to tour (and maybe even race on?) Austin’s F1 track.

Media 71
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Create a simple and conversational value story (specific to each segment) that’s easy for salespeople to internalize, repeat and know exactly what they’re saying and why customers care. Remember, customers don’t buy because they understand you. They buy because they’re convinced you understand them.

Revenue 52
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How To Climb The Product Marketing Career Ladder Faster

Product Management University

We pitched the idea to our corporate marketing team as they had the demand generation budget. Make your product positioning conversational and your sales narratives are done! We launched a “try & buy” promotion to existing customers that were candidates…and we wanted to do it via coupons! Promo codes weren’t a thing yet.

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The Pipeline ? Preparing for Sales Success ? Part 1

The Pipeline

A couple of weeks ago I posted the first in a series of conversations with Michael Bird, Chief Revenue Officer with NetProspex. The primary focus of the conversation is on various aspects of and best practices in B2B selling. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 241
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How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). They become part of the conversation building credibility and precious trust. This Social 3.0