The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Of course, roles vary based on the size, scope, and scale of the organization. This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. They are tasked with acquiring new business. 76% percent of BDRs report to sales over marketing.
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