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Using Machine Learning for CRM

Nutshell

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes. What is machine learning?

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Creating a CRM Implementation Plan

Nutshell

Using a customer relationship management (CRM) platform can bring your business major value and a wealth of benefits, from streamlining and automating parts of your sales process to helping you craft marketing campaigns tailored to the right audience. Table of Contents What is a CRM implementation plan?

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How to Maximize CRM Return on Investment

Pipeline

What’s the average failure rate for CRM? According to CIO.com, the failure rate for CRM ranges from 18% to 69%. This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return.

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Unlocking Growth With CRM-Powered Predictive Analytics and Sales Forecasting

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Customer relationship management (CRM) software is a multifaceted sales and marketing tool that can help you elevate your sales and revenue. With advanced CRM techniques like predictive analysis and sales forecasting, you can gain powerful insights to inform your decision-making and improve your business strategies.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Ensuring data quality and accuracy in CRM software

Nutshell

With the help of your customer relationship management (CRM) system, you can collect and store data that’s current, accurate, reliable, and consistent. Unreliable or poor-quality data can lead to impractical, poorly developed sales, marketing, and customer service strategies.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. What is a CRM Strategy? Let’s get right in!

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