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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 1) Marketing must lock arms with sales and have a solution selling mindset. You have to bear hug sales.

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Why I’m Launching The Sales Productivity University

SBI

At Smart Selling Tools , our goal is to make it easy to find tools that will improve sales productivity. Even if you are interested (which, come on, you know you are), there are so many sales tools – including more than a hundred CRM systems – that it’s enough to drive a smart person crazy.

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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

According to studies, the ratio of time spent on non-selling tasks to time spent on selling tasks is 65/35. The second equally disturbing data point is that 74% of sales organizations have poor CRM adoption [2]. When reps are entering data into the CRM system, they are not talking with prospects. Here’s why.

CRM 133
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The Evolution of Sales Tools and the Efficiency Paradox

SBI

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Tools (technology and processes) evolve over time primarily from an onward and inevitably pressing need for operational effectiveness and gaining efficiencies.

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30 Seconds Matter: How Sales Tools Deliver Revenue Growth

SBI

Linda wanted to get my thoughts on sales tools and the role they play in today’s sales organizations. The first sales tool I used (other than a rolodex) was the GRiD Systems laptop. It was an exciting time, and it is where my love for sales tools began. Sales Tools Deliver Revenue Growth! per minute.

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The “Other” 5 Pledges to Radically Increase Revenue

SBI

Repeat after me… CRM is not a productivity tool I recognize that we may be one of the 50% of organizations with a failing CRM system. CRM should help salespeople sell more — either by helping them to get more done in less time, or by helping them to spend their time more wisely and effectively.

Revenue 131
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What's the Difference Between Sales and Marketing? A Simple & Easy Primer

Hubspot Sales

Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services. Plus, the sales plan outlines the action plan, tools, and resources that will be used to hit these targets.

Marketing 105