article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 1) Marketing must lock arms with sales and have a solution selling mindset. You have to bear hug sales.

article thumbnail

Why I’m Launching The Sales Productivity University

SBI

At Smart Selling Tools , our goal is to make it easy to find tools that will improve sales productivity. Even if you are interested (which, come on, you know you are), there are so many sales tools – including more than a hundred CRM systems – that it’s enough to drive a smart person crazy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Skill-Sets vs Sales Tool-Sets

SBI

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” You have to have a hammer.

article thumbnail

The Evolution of Sales Tools and the Efficiency Paradox

SBI

The reason I’m using this absurdly outdated example is to make a point about the drivers behind the evolution of tools and the importance of investing in new tools. Tools (technology and processes) evolve over time primarily from an onward and inevitably pressing need for operational effectiveness and gaining efficiencies.

article thumbnail

30 Seconds Matter: How Sales Tools Deliver Revenue Growth

SBI

Linda wanted to get my thoughts on sales tools and the role they play in today’s sales organizations. The first sales tool I used (other than a rolodex) was the GRiD Systems laptop. It was an exciting time, and it is where my love for sales tools began. Sales Tools Deliver Revenue Growth! per minute.

article thumbnail

The “Other” 5 Pledges to Radically Increase Revenue

SBI

Repeat after me… CRM is not a productivity tool I recognize that we may be one of the 50% of organizations with a failing CRM system. CRM should help salespeople sell more — either by helping them to get more done in less time, or by helping them to spend their time more wisely and effectively. Will you join me?

Revenue 131
article thumbnail

Closing Opportunities: The One Factor You Can’t Afford to Ignore

SBI

Here are 3 tricks and tips for improving efficiency when it comes to creating opportunities: Use tools: Tools like Social Selling and Marketing Automation (to name just two) can increase the likelihood of contacting the right people at the right time—when they have the highest propensity to buy. It’s both all at once.