Nutshell

FEBRUARY 9, 2023

There’s more to customer data than just names and emails. When it comes to customers interacting with your brand, be it through social media or browsing your website, you must understand the types of customer data you’re collecting and how you can leverage it for the benefit of your business. Who are they?

Data 62

Data Customer Social Media How To 62

Zoominfo

OCTOBER 2, 2018

Data normalization. It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. But first, let’s define what data normalization is. What is data normalization?

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Don’t let your data come back to bite you.

B2B 154

B2B Data Vendor Discount 154

Nutshell

FEBRUARY 22, 2023

CRM vs. marketing automation: What’s the difference? CRMs help with storing and analyzing customer data. Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better?

CRM 62

CRM Marketing Social Media Campaigns 62

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Hubspot Sales

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Know your audience.

Data 95

Data Segment Email Marketing Webinar Metrics 95

Pipeliner

MAY 25, 2019

The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. While there are many more data points for B2C sales (given the ratio of businesses to consumers), there are still a significant number of interactions that occur between businesses from which to gain insight.

Analytics 75

Analytics Data B2B Customer Service 75

Zoominfo

MARCH 3, 2021

This is where automation comes in — CRM automation, to be exact. Some of the most common involve marketing, sales, and customer service. Marketing automation , which Includes email drip campaigns, welcome emails, and data syncing. CRM Automation vs. Marketing Automation: What’s The Difference?

CRM 179

CRM Lead Rank Lead Scoring Lead Qualification 179

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. With competition so immense, and the chances of failure so high (at a rate of 95 percent, to be exact), attention should be paid to delivering value to your target audience. Gather customer data. Map the data to your brand. Clearing the Field.

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Smooth Sale

FEBRUARY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Marketing Errors That Can Sink Your Business? It means you need to take marketing your business very seriously. It also means you must use caution upfront to avoid making rookie marketing mistakes that can destroy your business.

Marketing 78

Marketing Social Media Hiring Analytics 78

Nutshell

JUNE 5, 2023

Your CRM is a treasure trove of information waiting to be used to enhance your sales, marketing, and customer service efforts. There’s a lot you can do with your CRM and customer data, but you can get even more from your data, by incorporating machine learning tools into your processes.

CRM 62

CRM Segment Forecasting Campaigns 62

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Appbuddy

AUGUST 24, 2022

But what about the CRM data your business uses to contact leads, segment customers, and make strategic decisions? Dirty data negatively affects workflows, marketing efforts, and your customers’ experience. But what exactly is dirty data? What is dirty data? How data gets dirty.

Data 52

Data Hiring Customer CRM 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. But one of the most important tools to use in your business is a customer relationship management (CRM) platform. CRMs help your business gather, store, and analyze valuable customer data. But why is that useful?

Software 62

Software Software Benefit CRM 62

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Customer Reviews Management.

Social Media 78

Social Media Strategy Marketing Hiring 78

Zoominfo

MARCH 3, 2021

This is where automation comes in — CRM automation, to be exact. Some of the most common involve marketing, sales, and customer service. Marketing automation , which includes email drip campaigns, welcome emails, and data syncing. CRM Automation vs. Marketing Automation: What’s The Difference?

CRM 100

CRM Lead Rank Lead Scoring Lead Qualification 100

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Nutshell

APRIL 3, 2024

When your customers are frustrated with the quality of your products, services, or support team, they’re likely to ditch your company for a competitor — unless you can help resolve their issues satisfactorily. But how do you even know if your customers are happy or not? The answer is: You keep track of customer satisfaction.

Customer 71

Customer Churn Lead Rank Lead Scoring 71

Hubspot Sales

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. Shep Hyken, Customer Service Expert, believes AI and ChatGPT will improve customer service.

Training 102

Training Policies Guidelines How To 102

Lessonly

OCTOBER 18, 2019

By the time a barista with great customer service is done interacting with you, you should feel more valued as both a customer and a human being than you did before. These are all examples of advanced customer service skills. Today more than ever, customer service expectations are high. The result?

Customer Service 20

Customer Service Customer Loyalty Education 20

LeadBoxer

OCTOBER 3, 2019

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. You’ll also learn how to pick the right intent data supplier for your needs, so you don’t end up with the wrong strategy for your business. What is Intent Data?

Intent Data 45

Intent Data Intent Ideal Customer Profile Data 45

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Unfamiliar with the term?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Act!

APRIL 23, 2024

You need a solid account-based marketing (ABM) approach to get your potential clients interested, and this is where a customer relationship management (CRM) solution can come in handy. A CRM for commercial real estate can help you manage your accounts and implement a targeted marketing approach. For instance, Act!

Real Estate 52

Real Estate CRM Account Based Marketing Ideal Customer Profile 52

Nutshell

APRIL 11, 2023

One of the best online channels for marketing to your audience—as well as for staying in touch with existing customers—is email. With email marketing, you can send people helpful industry info, product recommendations, and more. CRMs such as Nutshell also enable you to automate aspects of your email marketing.

Campaigns 62

Campaigns Email Marketing Segment CRM 62

Smooth Sale

DECEMBER 27, 2021

When you take the time to analyze the value every customer brings to your business, you better understand what can be done to scale your company. What’s understood by Customer Lifetime Value (CLV)? Approaching CLV from several standpoints helps gauge what customers you should focus on more. Use first-party data.

Lead Rank 78

Lead Rank Lead Scoring Customer Social Media 78

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. This gives your sales reps a greater understanding of who they’re selling to.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

SugarCRM

MARCH 3, 2022

During uncertainty, it’s important to double down on the areas you can control and ensure your customer service and experience are as refined as possible. Many industries have seen their growth curtailed, and with that, customer retention becomes critical to survival. Bridging the Data Gap.

Churn 26

Churn Data Customer Face-to-face 26

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Sales and Marketing Management

MARCH 19, 2018

Sales teams might spend entire days servicing current accounts without doing any prospecting. Poor Communication Between Sales and Marketing - A lack of communication between sales and marketing is arguably the biggest obstacle to developing new leads. Enhance communication with your marketing team. Still not convinced?

Sales Qualified Lead 221

Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks.

Ideal Customer Profile 26

Ideal Customer Profile Data Hiring Construction 26

Crunchbase

OCTOBER 27, 2021

At most organizations there is significant overlap and integration between marketing and sales teams. This may leave you wondering: What is the difference between sales and marketing? . Sales and marketing teams ultimately function with one shared goal in mind: to generate conversions. What does a marketing team do?

Cost per Lead 52

Cost per Lead Sales Qualified Lead Lead Rank Marketing Qualified Lead 52

LeadFuze

OCTOBER 5, 2023

That’s not just great customer service – that’s retailers using AI. This digital transformation comes with countless benefits that help retailers stay competitive in a rapidly evolving market. Have you ever gone into a store and felt like it had anticipated your needs?

Retail 52

Retail Fashion Forecasting Trends 52